The Importance of Search Engine Optimization for Legal Professionals (3 Reasons for Committing to SEO)

June 8th, 2020

You may be familiar with the term “search engine optimization” or SEO, but unsure as to how this relates to the business growth of lawyers like you. SEO strategies increase the chances of your website appearing on top of search engine results, thereby boosting your online presence.

When legal firms allocate resources for SEO efforts, search engines can rank their sites as more authoritative which in turn leads to higher organic traffic. When you increase search traffic on your landing page, you get a higher number of visits that may turn into client bookings.

In the current digital age, promoting your legal services via word-of-mouth and networking is not enough. Your legal competitors now turn to marketers and SEO companies to make their web pages search engine friendly.

If you are not that sold into the idea of using SEO techniques, below are three reasons to convince you why SEO is important to law firms.


1. SEO helps expand your client database.

search engine optimizationYour website is the first thing that a potential customer sees. Improving web design won’t do any good if a prospect cannot find it in searches. You need to optimize your site to make sure that your target audience finds it when they conduct an organic search on a legal issue. Aim to have your site listed on the first page of Google results. This is because more than 90% of clients visit a business page that appears on page one of their search results.

One SEO best practice is to conduct keyword research. What do internet users usually type on search pages for your website to appear? (for instance, “bankruptcy lawyer” or “personal injury attorney”). If you know what search terms brought customers, your web page must be optimized to incorporate these terms in article headlines.

If a searcher visits your page but decides to go with other sites, don’t count this as a loss. Increasing your website traffic means having more chances of being seen by clients who may recommend your services over your competitors’.


2. SEO increases customer engagement and trust.

Another local SEO best practice is to keep your content relevant and consistent. Don’t just grow your customer base, have them reach out to you through a call or chat. your law office. Consider having visible buttons that lead to conversions such as a booking form.

Legal firms nowadays usually conduct professional blogging to educate their audience on legal matters. This SEO technique can increase not only your Pagerank but also your credibility as a thought leader in legal matters. The more visitors trust you, the higher the likelihood that they will hire you to handle their legal matters.

Articles and blogs also increase traffic to your website through inbound links or backlinks. This means that when legal firms release a piece of content, they make sure it is linking back to their own websites. The relevance of content is important boosting your search engine ranking.


3. SEO impacts your return on investment (ROI).

Although the competition in the legal field is tough, committing to SEO can give you a higher ROI as compared to email campaigns, paid advertising, paid search, or social media marketing. Of course, this doesn’t mean that changing certain keywords in your blog will immediately improve your search engine rankings. SEO takes time and effort, and you will benefit by learning advanced SEO tactics or hiring a marketer or SEO professional.

SEO for Legal Businesses

The good news is that there are SEO companies streamlined for lawyers. Try to get in touch with a company that has a track record of improving SEO metrics of legal sites in the past. It’s best to hire an SEO company that has legal experts and lawyers as its employees. One example is Advantage Attorney Marketing & Cloud Solutions which is based in California, United States.

(Request a Free Web Audit From Advantage Attorney Marketing & Cloud Solutions)

Digital marketing companies can help you address the following:

  • Page optimization– having the appropriate headers, title tags, meta tag, page titles, URLs, meta description, images, and embedded videos improve your search relevancy in queries.
  • Device Accessibility – optimizing your website to fit all types of mobile devices and improve user experience.
  • Dedicated Content marketing – delegating content improvements to a marketing team so you may focus on solving client’s legal issues.

If you wish to know more about attorney marketing and hear success stories of other law firms, contact Advantage Attorney Marketing and get started with SEO best practices.

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