Local Law Firm PPC Marketing

Promote your law firm and generate high quality leads through effective pay-per-click advertising campaigns. 

PPC Marketing for Small Law Firms

Being in the digital world, most law firms and solo attorneys today have some form of online advertising to promote their services. Pay-per-click advertising or PPC is an advertising tool that lets you place ads on different advertisement platforms and pay the host of the platform whenever your ad is clicked. Through law firm PPC,  you can utilize to boost results and improve your law firm’s site performance.

In a nutshell, PPC is an online marketing model most commonly used with Google, though PPC ads can also be seen on Facebook and other social media sites. With paid advertising, you must pay a fee every time someone clicks on your ad — hence the name pay-per-click.

There are many benefits in using paid advertising, and a good attorney marketer should have the rights skills and proper tools to promote your law firm through pay-per-click marketing.

Get the Advantage PPC Marketing For Your Firm

With Advantage Attorney Marketing, develop effective law firm PPC campaigns to achieve your lawyer marketing goals and more.

Generate Higher Quality Leads for Your Firm

Develop Effective Advertising Campaigns

Get Relevant Keywords for Law Firm PPC

Achieve Your Law Firm Marketing Goals

Enjoy the Benefits of Paid Advertising

Get Ranking Lawyer Ads for Your Firm

Increase Your Law Firm Conversion Rate

Generate More Leads
With Paid Search Advertising

The purpose of the ad is to lead the user who clicked the ad to your website or application where they can complete an action such as booking an appointment. Through PPC, you can have your website on the search engine result page (SERP) when someone types in specific keywords on the search engine. This ad will then lead visitors to your website.

Search engines such as Google are good host platforms as they allow advertisers to show ads that are relevant to what their users are searching for. Advertising services such as Microsoft Ads and Google Ads operate with real-time bidding (RTB). This refers to the buying and selling of online ad impressions through private, real-time auctions using real-time data.

We’ll help you make the most out of law firm PPC when you subscribe to any of our attorney marketing plans!

High Quality Leads through Law Firm PPC
Attorney PPC Adversiting Campaign

Develop Effective Law Firm Advertising Campaigns

Every time there is an ad spot on the search engine results page (SERP), an auction immediately takes place for the keyword. Many factors are considered such as the bidding amount and quality of the ad when deciding who will appear on the top position on the page.

If advertisers are interested in showing an ad related to a search query of a user, an auction is triggered based on the keywords or phrases bid on by advertisers. The ads winning the auction will then appear on SERP.

Accounts are separated into campaigns for efficient management and reporting of different locations, products, etc. These campaigns are further divided into ad groups with keywords and other relevant ads.

Thinking of getting started with paid advertising? At Advantage Attorney Marketing, we’ll develop a law firm PPC campaign that will get your law firm ads where it need to be.

Relevant Keywords for
Law Firm PPC Campaign

When it comes to paid search for attorneys, relevance is a key factor. Users that you want to click your ads are looking for specific legal services that fit their needs. Through PPC, you can bid for ad placements in different search engines and sites.

Through law firm PPC, you can display a targeted ad at the exact moment someone searches for a specific keyword. For example, if someone searches for “how to file bankruptcy,” you can bid to have your ad placed at the top of the list, relevant to the search term.

At Advantage Attorney, our marketing specialists can create ads for your law firm that will increase your leads and are relevant to your target market.

Attorney Keywords for Paid Search
Paid Advertising for Attorneys

Reach Your Marketing Goals with Lawyer PPC

Pay-per-click advertising for attorneys and law firms have three main goals:

Generate higher quality leads for your law firm

Increase conversion rates for your website

Promote awareness of your legal services

When a user clicks your ad, you have to pay the host search engine a fee. When your ads are relevant and work to your advantage, the amount you have to pay is worth it, because you gain a return of investment (ROI) through lead generation and conversion. For instance, if someone comes to your website and avails of your legal services, then the amount you paid becomes trivial compared to the client you have gained.

Contact our attorney marketing specialists today to know how to integrate PPC advertising with your legal content and marketing campaign to help you reach your business goals.

Get the Benefits of
Paid Lawyer Advertising

There are many important benefits in using PPC advertising as part of your attorney marketing and SEO strategy. For starters, PPC marketing

Get results that are relatively easy to track and measure

Get campaign that jives well with other marketing channels

Get useful marketing information about your target audience.

This can help your law firm when it comes to reaching your goals. Maybe your goal is as simple as getting potential clients to visit your site, or converting those leads into actual clients that will avail of your legal services. With Advantage Attorney Marketing, we’ll develop a PPC marketing campaign to increase your attorney site’s visibility and get your services out there. 

SEM Marketing for Lawyers
Lawyer Website Conversion Rate

Get Higher Rankings for your Law Firm Ads

Aside from keywords and bidding budget, search engine platforms also look at other factors when determining which ad to put on top of SERP. Each search engine has its own way of determining ad rank. For Google, they consider the following:

Bid Amount

Ad Quality & Relevance

Search Context (e.g. the device from which the user searched the keyword and the day of the week)

Format Design (e.g. whether it includes extensions that enhance your ad)

At Advantage Attorney, we will provide you with quality ads that are relevant and with high click-through rates (CTR). We design affordable yet engaging ad copies with high-volume keywords that will lead to landing pages with quality user experience. Our marketing specialists take a different approach to PPC that will surely cost you less and yield much more. Contact us for more information.

Increase Conversion Rate
for Attorney Websites

Of course, the goal of having PPC advertising for your law firm isn’t just to get clicks. The ultimate goal is to get conversions. As PPC experts, it is our aim to increase conversions on your site by making clients take the following actions and more.

Avail of your legal services

Place a message inquiry or phone call

Schedule an appointment with your law firm

Download your ebook

Attend your law firm seminar

It is important to track conversions in order to know whether a pay-per-click campaign is working or not. Our PPC managers will help you track these conversions by collecting conversion data using platforms like Google Analytics.

Attorney Paid Advertising

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Get the Advantage with Attorney Marketing

Want to get ahead of your competitors without breaking the bank? At Advantage Attorney Marketing, we are a full-service digital marketing agency that uses a proven system designed for small law firms and solo attorneys like you. Give your law firm the advantage you need by scheduling a call today!

Reach Your Law Firm Business Goals Today!

A paid search campaign can also help you reach your business goals. These can range from increasing your law firm’s exposure in your community and surrounding areas to getting more clients to book a legal consultation

Almost all types of conversion rates in PPC can be tracked. That is why it can be a powerful tool to increase traffic to your website and to align it with your end goals. Paid search can support different sales funnels and pave the way for your potential clients from taking awareness of your business to actually becoming a client.

Regardless of your business goals, PPC campaigns can be customized and set up effectively to match your needs. You are in complete control of who your law firm advertising campaigns will reach through granular goals and specific targeting. Through a good PPC marketing strategy, you can reach people outside your audience or reach out to those who have already been exposed to your law firm and practice area. 

Don’t let your business get left behind! If you’re a solo attorney or a small law firm looking for ways to expand your practice, our pay-per-click campaigns can increase your local search visibility and online presence. Our law firm marketing specialists can easily target your desired audience at affordable rates. Book a call to get our full-service marketing services and legal cloud computing technology today!

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