Local SEO for Law Firms


Get found by the right clients with SEO strategy tailored for small law firms and solo attorneys.

Local Law Firm SEO Services


Local SEO or local search engine optimization is the process of improving your law firm’s visibility on Google and other search engines. Local SEO is primarily for law firms with brick-and-mortar locations, as this will help potential clients who are close to your physical location find your law office when a specific location is included in their search. Search engine optimization is a powerful tool that will help you attract users to your law firm’s website and help improve your law firm’s online presence.

Local search engine optimization can make targeting more specific. Law firms and solo attorneys can showcase their practice areas to local prospective clients who are searching for the services they offer. 

At Advantage Attorney, we provide Attorney SEO marketing services for lawyers that are effective and affordable. We specialize in getting attorneys and small law firms into the Google Local Pack. Contact us today for more information.

Effective Local SEO for Law Firms

Effective Local SEO for Small Law Firms


When you type a search word into Google, it will check the pattern of different search ranking factors, or website signals, such as how relevant a website is, to return to a list of websites that will match your search. What search engines do is go through their index of crawled sites and present the websites that match your query best.

At Advantage Attorney Marketing, we’ve perfected our local SEO strategy for small law firms and solo attorneys like you. We will design an SEO-friendly website for you and provide fresh legal content that boosts local SEO for law firms.

Law Firm SEO Designed to Improve Online Presence


For local searches, search engines will gather information such as social media profiles, local legal content, links, and citations to provide the most relevant local search results to the user.

Local SEO is a way to market your law firm online by boosting your visibility online. In general, it aims to show Google and other search engines that your law firm is worthy of appearing in their search results for specific keywords. It has been around for many years, but it was only limited to desktop computers. Nowadays, considering the sudden boom in smartphones, mobile search has exploded

Local search optimization has become more important now than ever for the success of any law firm. At Advantage Attorney, we offer Attorney SEO and search engine marketing and cloud solutions or lawyers that are optimized even for mobiles. We make your website easy to use, even on mobile phones.

Local SEO for Law Firms
Local SEO Audit for Law Firms

Evaluate Your Web Presence with Local SEO Audit


SEO is a never-ending and intuitive process. You need to do a comprehensive site audit to know where your website stands and what improvement you need to apply to achieve your goals. A local SEO audit may include:

Competitor Analysis

How well is your website performing compared to your competitors? What about your lawyer social media accounts?

Google My Business

Does your GMB profile appear in SERPs? Does it have complete information? Optimized descriptions? Tracking numbers? Client reviews for your law firm?

Website Audit

How well is your website performing in terms of web accessibility, content, inbound links, design, and positioning? Do you have optimized local landing pages for each location?

Local Citations

Are all of your citations correct in the top business directories, websites, and apps?

On-Page SEO

Does your website have all the on-page elements that help in SEO ranking? Do you have optimized content for local search?

Local Attorney SEO for Stronger Link Building


Inbound links are great tools to boost your local search engine ranking. Inbound links are links from other websites that will lead to your site. Every inbound link on your site will tell Google that you’re a real company and build your authority

While external linking have a great impact on search engine rankings, having a good internal linking structure on your website will also boost your SEO rankings. Internal linking will help distribute ranking power and page authority among your website’s pages.

SEO link building is a good marketing strategy that can help build your website’s authority by improving your inbound links and internal linking structure. Call Advantage Attorney Marketing at 866-391-5001 for more details.

Lawyer SEO Marketing
Local Lawyer SEO

Location Pages that Support Your Local SEO Strategy


If you have more than one location for your law firm, you need to create location pages for each of your locations. Location pages will provide visitors with your law firm’s name, address, contact details, business hours, unique location, and/or testimonials from your law firm’s clients.

It is important to also to create content that is unique for every page and avoid any duplications, so your pages won’t compete with each other. If you only have a single location, then an About Us page that is locally descriptive can be a great addition to your marketing campaign.

At Advantage Attorney Marketing, get a free website design with 24/7 live chat for attorneys and setup location pages to boost your law firm’s search engine page rankings!

Local Legal Content to
Boost SEO for Law Firms


A local SEO strategy is also anchored on quality on-page and off-site content creation. Good content for local SEO should give focus on CTAs (call to action) and relevant, local SEO topics that your potential clients would find helpful. 

Having quality and informative content on your law firm’s website will help turn visitors into clients. Our marketing attorney specialists will write about topics relevant to your practice area and build your reputation as an authoritative and trustworthy law firm in your community. We will give you fresh legal content, optimized for search engines that can help your law firm get found on Google.

Local SEO Marketing

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Get the Advantage with Attorney Marketing


Want to get ahead of your competitors without breaking the bank? At Advantage Attorney Marketing, we are a full-service digital marketing agency that uses a proven system designed for small law firms and solo attorneys like you. Give your law firm the advantage you need by scheduling a call today!

Boost Local SEO for Your Law Firm Today!


Every attorney whose goal is to sustain or expand their law firm should have a local SEO campaign. This will make sure that your website will rank in Google and other search engines, thus increasing the potential of your law firm to be found by the right clients. Contact our attorney marketing specialists and cloud desktop experts today so we can create an attorney marketing plan and cloud computing package that is right for you and your budget. 

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