As the world gravitates toward a more digital landscape, it’s more important than ever for law firms to get a website. When you make a new website, you may be preoccupied with the logo design, the typography, the fonts, and all the other graphic design elements that you may not take into consideration some other crucial elements for your firm’s site.
With that said, here are some important factors to keep in mind during the website development process to stand out versus your competitors. If you need to make your website, consult with a marketing agency specializing in law firms.
1. Keep user experience in mind
The best web design keeps the user’s convenience in mind. If your website is clunky and has problems with usability, most clients won’t even think twice about going to a competitor in the same areas of law with a well-designed website. Here are some ways to ensure a quality user experience:
Make it mobile-friendly. The best website designs consider mobile users. Your goal should be a responsive design that can adapt to both PCs and mobile devices like phones or tablets, maintains a visually appealing appearance, and ensures the same functionality.
Navigation menu. Imagine visiting a website but you’re having trouble looking for web pages you want. It would make website visitors immediately look for another law firm. A navigation menu helps the users find what information they need much more quickly.
Calls-to-action. A call to action (CTA) simply means anything you can use to get the desired response from a user. For lawyers, a call to action would be to get the prospective client to make contact and schedule a consultation.
2. Add all the relevant pages
All the best websites have multiple pages that website visitors can hop back and forth from. Here are some of the essential ones for law firm websites:
Homepage. This is the first thing that website visitors will see upon landing. A professional web design will attract potential clients and give confidence to your current ones.
Contact Us. A contact page gives prospective clients a way to contact you and avail of your services. Include your office address, contact number, email address, and links to social media.
About Us. Your “About Us” page shapes a potential client’s image of you and your firm. Use this to inform the visitors of who you are and why they should stick with your firm.
3. Work on your SEO: Search Engine Optimization
In online marketing, SEO means enabling your website to appear at the top of search results.
Here are a few steps you can take for optimizing your website.
Speed up your website. While it’s important to account for the aesthetic of your site, loading speed directly impacts its ranking on search results. When you create a website, the visitors should see the page load in just a few seconds. One way to do this is to use JPEG files over PNG images.
Find relevant keywords. Keyword research is vital to understand what your potential clients are looking up. An optimized site implements these keywords to increase search engine rankings
Advantage Attorney Marketing provides SEO services to ensure your website ranks at the top of Google. Contact an internet marketing agency for law firms now to ensure your website is SEO-friendly.
4. Have meaningful content
Content management (CM) is key when you build your website. Quality content on your website encourages clients to return to you and tells the search engines that your website contains relevant information for web surfers. There are plenty of content management systems (CMS) available to law firms beginning their design work for a great website.
Here are some forms of content you can add to your law firm’s website.
Blog. A blog is a great way to increase your SEO (search engine optimization and drive website traffic to your firm. Your blog topics maybe your prospective customers’ legal issues and answering those needs drive them to your website. A quality blog post will convert them into clients.
Testimonials. Testimonials from current and former clients build trust. They tell prospective clients that you’ve had a history of success with cases that are similar to theirs.
5. Promote your site
So you already have a beautiful website, an intuitive content management system, and rich content. Now you have to build your online presence. Here are some things to implement in your internet marketing strategies:
Copywriting. Copywriting is a textual content that aims to promote your law firm. Incorporate copywriting practices into your website to increase your web presence.
Social media marketing. Social media is a powerful tool for marketing your legal services to a massive audience. Make sure your firm has a strong social media presence through Facebook, LinkedIn, YouTube, and other social media. Use snippets from your blog as posts to offer legal advice. Include links to your website and contact information to reach a wide audience.
Advantage Attorney Marketing specializes in marketing legal professionals and their firm. Whether you practice family law, criminal law, or personal injury law, we’ll make sure that clients are driven to your site when they need a lawyer. Consult with us now to get started on your website!