Yes, SEO is about optimizing your website for search engines. But it’s also about optimizing your website for users. And social media. And mobile devices. SEO encompasses many different areas of digital marketing that you need to be familiar with if you want to be successful online. These include:
Keyword research (researching what terms people are searching and using on Google);
Content development (writing posts that are relevant, engaging, and useful);
Social media marketing (getting traffic from platforms like Facebook, Twitter, and Instagram); and
Mobile optimization (designing websites or apps that work well on small screens).