Creating a Digital Marketing Strategy
Traditionally, people market their businesses through newspapers and display ads, such as billboards. However, in just a short time period, this has been radically changed. Today, digital marketing seemed to be the most effective method to target audiences. Social media marketing and video content are often used.
The internet played a major role in our everyday lives. Recent data reveals that the vast majority of 59% of the global population has access to it. Indeed, developing effective digital marketing strategies is imperative. But the question remains, how? Creating an effective marketing strategy requires a step-by-step process. If you are interested in marketing your business online for the first time, Advantage Attorney Marketing will make it simple for you.
How to Develop an Effective Digital Marketing Strategy?
There are various forms of digital marketing. This includes, but is not limited to content Content Marketing, Search Engine Optimization, Email-marketing, Mobile Marketing, and other things. For this reason, determining your best suitable strategy to have an online presence can sometimes be confusing and difficult.
If you are just starting to develop online marketing techniques, our affordable & effective small law firm marketing allows you to save more time and effort. It is essential to consult with an experienced marketing agency before developing your digital marketing strategy. To give you a bird’s eye view, below are the basic steps to develop your digital marketing strategy:
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Set your goals
You cannot start on something without defining what your goals are. Knowing and understanding what you need to achieve is the first step. This will guide your course on developing your digital marketing plan.
It is significantly helpful to follow the SMART criteria. This stands for specific, measurable, achievable, relevant, and timely. If you want to boost your services and generate better-qualified leads, perhaps you need more individuals to subscribe to your newsletter.
It is highly recommended to be specific as much as you can when you set your goals. Being too idealistic or broad will be difficult to achieve. For instance, saying you want to sell your product or service will not suffice. Instead, making a goal of increasing your sales and marketing by 10% for the next 2 months will enable you to have better ideas on how to achieve it.
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Assess Your Present Marketing And Strategy
After figuring out your goals, your next step is to assess your current marketing efforts for your business. You need to check your different marketing strategies. These might include your social media platforms, website design, content strategy, email marketing, pay-per-click advertising, search engine marketing, and much more. Check what needs to be improved, what strategies work well, and whatnot.
If the only platform that represents your business is your website, make some research as to how other channels can benefit from your brand. On what social media platforms do your potential customers stay frequent? Can email marketing tools increase sales? If you’re still unsure where to begin, take a glance at your competitors. This provides you with new ideas for promoting your brand to your target audience.
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Understand The Digital Sales Funnel
At this point, you already have a baseline for marketing methods. But it is critical to first understand the Digital Sales Funnel. It is a marketing idea that portrays the journey of your buyers from being simple strangers to becoming loyal customers. The salient stages of Digital Sales Funnel are as follows:
- Discovery – Where may customers first learn about your marketing and business.
- Research – When other brand awareness is built and people are interested in your company’s products and services, becoming new customers.
- Purchase – Where potential customers turn into existing customers.
- Loyalty – People who become long-term consumers.
Understanding your clients’ expectations and the stages they are in can help you considerably enhance your messaging. Depending on their stage, each client reacts differently to advertisements. As a result, you must create social posts, CTAs, and other copies depending on the stages.
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Establish Buyer Personas
You need to evaluate your customers in every aspect, such as their age, values, living, and among others. Doing this enables you to better understand your audience and execute the necessary means to reach them. This phase goes much beyond defining your target market since you are visualizing your ideal clients. Your buyer personas have to be specific, and similar to your goals. Do fastidious market research, and improve the steps you have taken already to define your sales funnel. Thereafter, start talking to your potential customers through social media groups, forums, or interviews.
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Find Your Clients Within Your Digital Sales Funnel
Customers, as previously stated, will react differently to your advertisements. As a result, each stage mentioned necessitates a different level of marketing approach. Most people will go to Google and look up each company’s online reviews. If, for example, an internet user searches “bankruptcy attorney near me,” your listing should have multiple positive reviews. To accomplish this, you must optimize your site using SEO.
Customers, as previously stated, will react differently to your advertisements. As a result, each stage mentioned necessitates a different level of marketing approach. Most people will go to Google and look up each company’s online reviews. If, for example, an internet user searches “bankruptcy attorney near me,” your listing should have multiple positive reviews. To accomplish this, you must optimize your site using SEO.
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Create A Content Marketing Strategy
A content marketing strategy includes blog posts, webinars, podcasts, video marketing, and a lot more. You might want to utilize a keyword strategy if you want to enhance your ranking in search results. You can also request your customers to post their feedback on Google business to improve your score in local SEO. Furthermore, if you are seeking to build recognition for your brand, being active on social media can help.
In creating an effective content marketing strategy, keep in mind the following:
- Be on point. Emphasize the salient points and ensure that your contents are meaningful to your audience.
- Speak directly. Understand your customers to connect with them directly. You should answer the questions: What are your customers trying to look for? What answers do they necessitate? What are the issues that must be resolved? How can you assist them?
- Make use of the value proposition. This informs your customers about what they can expect from your brand and services. You can create catchy headlines in addition to valuable copy.
- Show Consistency. In all channels, your brand must show consistency. Define your tone of voice, personality, and other valuable traits. Make certain that all of your content reflects your brand.
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Track Your Results
Always observe from time to time your marketing strategy and how it is working. Keep in mind that you can always improve them if you want. You can accordingly make the changes based on your observation. Knowing your metrics is important since it may help you discover and prevent problems.
Develop an Effective Digital Marketing Strategy Today!
To create an effective digital marketing plan, you must be specific with your goals, analyze your target audience, and evaluate how they will react to your advertising based on what phase they are in the funnel. You cannot get everything right in one snap, it requires a significant amount of time and effort. You may notice that your graphics do not make sense to your consumers at some point, and that’s fine. This should not restrain you from trying again and again.
Advantage Attorney Marketing is a small law firm marketing agency that you can have a consultation with. If you are a lawyer looking to develop an online presence, hiring us is a perfect idea. We helped numerous firms go from not ranking in search engine results to ranking on the first page of Google!
Other than Google Local SEO, we also handle Targeted TV Ads, Cloud Computing, Legal Content, Social Media for Lawyers, and a lot more! If you want to discuss your digital marketing plan with us, schedule a call now!
