Link Building Strategies: White Hat SEO
Businesses that don’t care about attracting high-quality backlinks will struggle to build prominence. If you are not building eminence, you are missing one of the most crucial criteria for scoring higher in search engine rankings. Google’s search algorithm has long been known to favor distance, prominence, and relevancy. These three Search Engine Optimization (SEO) pillars all influence your search engine ranking.
Though a business cannot always influence the distance between itself and the searcher, it can strive to increase its relevance and prominence. According to Google, prominence is determined by “information that Google possesses about a company from across the web, such as links, articles, and directories.” The simple conclusion is that every organization needs high-quality, white-hat backlinks.
White hat SEO backlinks act as a vote of confidence from a website and inform Google that your website is a reliable resource. The more votes of confidence your website receives, the more prominent it is seen. Furthermore, white hat SEO backlinks are obtained via legitimate ways rather than through the use of spam techniques. Obtaining high-quality backlinks, however, is easier said than done.
If you are ready to switch to digital marketing for your law firm, Advantage Attorney Marketing is here to help. We know the ins and outs of content marketing and technology for the legal industry. We understand what it takes to build your law firm and see it flourish. Give us a call now to discuss SEO and link-building for your law firm’s website!
What are the Benefits of Using Statistical Content for a Link Building Campaign?
Building backlinks through cold email outreach is like looking for a needle inside a haystack. Your email becomes marked as spam. Your clients open it but don’t reply, or they reply after several months, after which they ghost you. There’s no good way to go about it; it’s frustrating and time-consuming either way. To make matters even more challenging, guest articles can consume a significant portion of your marketing budget.
Content development is a time-consuming process that requires a team of individuals (writers, editors, designers, and strategists), so make sure every piece of content creation has value. If you create content to educate your target audience and avoid overt sales tactics, you’ll be well-positioned to succeed in terms of attracting your desired audience and organically growing your link profile. In return, growing your organic backlink profile will boost your Domain Authority and catapult you to the top of Google’s search results, where more visitors and sales will await you.
Just a quick comment to the doubters: As an SEO expert, I strongly believe that metrics like Domain Authority significantly affect SEO performance (even if they haven’t been confirmed by Google).
Now, let’s get down to brass tacks and discuss using statistics-based content to get natural backlinks.
It Elevates your Brand’s Position as a Thought Leader
A straightforward content strategy to establish your brand as a thought leader is to carefully produce content with credible statistics for your target market, industry, or product. If you do it well, people will look to you as a trustworthy source of information, which may lead to sharing opportunities.
It’s important to stress that data gathering isn’t the same as chewing several statistics from various online sources and regurgitating them.
Whatever information you want to make public should be as unique as possible and related directly to your business.
Blogging like this requires you to go into detective mode and sift through a lot of information, but the results are well worth it if you want to boost the credibility of your brand and website.
It’s Already Being Sought by Content Creators
Content creators (bloggers, data analysts, journalists, marketers, market researchers, etc.) are always looking out for statistics.
Since the proliferation of fake news, people with a higher following have an increased responsibility to share only trustworthy content. Content creators are very invested in sharing transparent and accurate data. This is why they constantly seek brands like yours to help them provide crucial statistics to support their content.
It’s conceivable that other content creators in your field will cite your content as an authoritative resource.
More People Share It
In a nutshell, people like numbers. They seek something concrete to grab since data can support ideas.
Articles and blog posts that include statistics tend to do very well concerning getting shared. This is so effective that it is the backbone of every good data-driven PR campaign. In any case, it will boost your backlink status and social presence. What a win-win situation!
It’s a Ranking Factor
Think about your industry’s creators. What do you think they type in a search engine if they want to find statistics? Perhaps “beauty statistics 2022” if you work in the beauty industry? Maybe “new tech statistics May 2022” if you work in the tech business?
Is it beginning to click with you now?
When you put yourself in the shoes of a creator, you can choose a keyword that will get backlinks and help you climb the ranks organically. And the higher you rise in the Search Engine Results Pages (SERPs), the more organic website traffic you’ll get and the more backlinks you’ll generate. One’s primary focus should be on developing content around popular keywords. In essence, you build an automatic backlink generation engine as long as those statistics remain relevant and timely.
How to Use Statistics Content to Build Natural Backlinks
You must be on the verge of panic now, asking, “How can I use statistic content to build natural backlinks?” Buckle up. Let’s get started!
Find Out What your Audience is Seeking
- What are the most popular topics that people in your target audience are interested in reading?
- What statistics could be most valuable in accomplishing their goals?
- What can you do to help your audience in informing their audience?
Here’s an example: The amount of Olympic gold medals won by the United States throughout the years can be of interest to a newspaper’s American sports fan readership. Reporters forecasting future Olympic champions based on historical performance would find such statistics beneficial in their articles. Think of it this way: if you have concrete data on sports, CNN Sports could turn to your content as their next source.
Another example: Startups could think about the cities with the highest percentage of entrepreneurs and how this percentage has changed over time. This information can guide their search for a new home with the best potential for success. It sounds like something covered in an authoritative publication like Entrepreneur.com, right?
Quick Tip: Use a tool like BuzzSumo for your first content research to dig deeper into your audience’s interests.
Make Yourself Your Authoritative Source
Instead of hunting for data from other sources, create your own! That’s the way you build a brand for yourself in the marketplace. You don’t need tons of data to produce valuable content; you need a large enough sample. Always prioritize high quality over quantity.
Here are some questions to ask yourself to help you find ways to become your source:
- In what areas do we possess real expertise and can confidently provide credible data?
- In what areas do we have sufficient data to support some findings?
- How can we generate original data that helps our target audience?
- Where is there a need for data that we can fulfill?
- What effect does this data have on what we stand for as a brand, particularly our mission, purpose, and values?
When you consider these, it’s much simpler to zero in on the areas in which you excel and where your expertise is well-balanced with your audience’s interests.
Becoming the authority has several benefits, including ridding the burdensome citation loop. Often, cited sources have no clear trail back to their origin. Or if one can be located, the data it contains is outdated. If you encounter a situation like this in your field, you may have found an information vacuum you can fill by becoming a new authority.
Gather Your Statistics
Now that you know why being the authority is the best SEO strategy, you can start gathering your statistics. It’s possible to combine information from several sources, like your website, client data, and social media.
Some quick ways to collect data are:
- LinkedIn surveys
- Personal business analytics information
- Quantitative or qualitative information about your clientele
- Market research
- Market surveys
- Interviews with experts
One quick solution to the problem of not having a big enough sample is to utilize a service like SurveyMonkey to buy the replies of people who fit a specific demographic.
Time is saved, and objectivity is increased over the alternative of repeatedly polling your LinkedIn connections.
Prioritize Data Presentation
It’s hard to make sense of jumbled numbers on a screen. Your data must be precise and meaningful, but it also must be visually attractive. If you want to present the data as visually appealing, one option is to make an infographic.
Keep your audience engaged with the help of recognizable brand colors, eye-catching designs, and a sensible user interface (UX). Weaving the data into a visual story keeps readers engaged and allows you to reuse the same content in other locations.
Connect with Relevant Experts
Have you ever thought about why brands produce content such as “expert roundups”?
When brands post data compiled from trustworthy subject matter experts on an owned channel like their website, the experts want the same exposure; they share the content after, which attracts more backlinks.
Creating your data with the help of niche experts may need extra planning, but it’s a win-win situation for both of you. Everyone is happy!
Invest in a Paid Promotion
If you’re starting and your site isn’t ranking well organically, Google Ads may be worth considering.
This strategy will improve your number of views, and if you’ve used high-volume keywords in your content, you could still build backlinks.
Create Content With Useful Statistical Data To Attract Natural Backlinks
Link acquisition is an indicator of your content’s quality and authority and is the consequence of active outreaches and content collaborations. And as you would expect, excellent content creation and link building should work hand-in-hand like SpongeBob and Patrick in any effective SEO strategy.
You must target your “linkbait” content to those creating the links. Content creators should be at the forefront of your mind if you’re trying to build backlinks organically with any given piece of content.
Now that you’re committed to creating statistical content, may the odds be ever in your favor when creating those sought natural backlinks!
Consult with Advantage Attorney Marketing!
Based in Upland, California, Advantage Attorney is a professional in the legal industry. Nobody understands your marketing and technology needs better than we do. We know what you need to do to grow your small law firm and help you achieve success in your profession.
That’s why we take care of both your customers and your team. We will help you get noticed by the appropriate clients with our full-service marketing packages. We will also bring your team together with our cutting-edge cloud computing technology – all at a reasonable price!
What are you waiting for? If you want to learn how to use content statistics to draw in high-quality backlinks, call our Upland, CA, law firm marketing agency right now!