You already know that the best way to get new clients for your law firm is through online marketing and organic search. Traditional marketing is not enough. Search engine marketing will help you reach your business goals and will make your marketing efforts more profitable.
People use online search engines for legal advice, but note that legal searches are non-branded. One thing about content-marketing is this: clients don’t Google a particular attorney. Rather, they type in their legal issue or the legal service they need, such as ‘personal injury attorney’ or ‘divorce lawyer’. They will look not so much on paid ads but on the first page of search results. Bottom-line, more searchers, and website traffic translate to more phone calls and inquiries from clients.
Search engine optimization is a tool that makes use of Google’s search rankings to help your law firm. In this article are seven questions to make sure you are using SEO in your internet marketing effectively.
Is my website improving my credibility?
A high bounce rate could mean that you are not using SEO tactics properly. People may find search results misleading and they don’t get the information they need when they reach your site. Making sure that your web design and content meets the needs of the target audience gives you credibility among clients.
Am I making use of local SEO?
You should make use of optimization for local search. Your lawyers’ website and posts should include not only your name and practice but also specific geographical areas. A digital marketing agency can help you review your listing in Google My Business and in other legal directories online. Make sure that information about your practice match across every listing. This gives you more from search marketing.
Am I making use of on-page optimization?
Optimizing allows visitors and clients to navigate law firm websites easier. Search engines usually index content through headers, title tags, and URLs. Google sorts your site through these, so ensure that your keywords are relevant to your content to increase search engine rankings. Your site layout and website design should be user-friendly and must allow for intuitive navigation.
Are images and videos on my site optimized?
Image and video optimization are very important. Image descriptions through alt text and compressing images help your site rank higher in search engines. People search for legal services through smartphones and mobile devices, so mobile-friendliness is another thing you should work on. A marketing agency can help make your content, including images and videos, mobile-friendly.
Am I making use of internal linking?
Your digital marketing strategy should look into internal linking. Linking the pages on your website improves not only rankings but also user experience. This could translate into more clients. Grouping content based on subject areas and linking your main page to several related pages keep your site well-organized. A marketing firm specializing in SEO services can help you with this.
Am I aware of off-page SEO?
Improved website traffic and organized, mobile-friendly content with click-to-call phone numbers help you get more clients. These are good marketing strategies. However, you should also know how an off-page SEO strategy, which may include social media marketing or high-quality backlinks, can also affect your and your competitors’ website rankings.
Am I working with the right marketing company?
In digital-marketing, using appropriate keywords help you reach the right demographics you want to target. It is not just about branding, updating an online directory, or posting on social media sites. Through SEO, searchers’ queries are matched with relevant results. This will increase its online presence. Search engine optimization can help your business so make sure you get the right online marketing team.
If you want to transform your business and law practice, get professionals to help implement effective strategies. Marketing campaigns should be done right. Frequently posting valuable and relevant content will help visitors get solutions and answers to their problems and questions. Through this, they see the value of the services offered on your legal website. These people are the ones who will eventually become your clients.
Compared to paid ads, email campaigns, and other digital marketing efforts, there is a high return of investment or ROI in SEO. Include it in your marketing strategy. Competitors in the legal space are also investing in optimization of clicks and organic search results, so make sure you are doing it right. Contact us at Advantage Attorney Marketing to know more about our marketing services.