Local SEO for Law Firms
Citations & Backlinks
Reviews & Reputation
Is Your Law Firm in the Local 3 Pack?
The local 3 pack is the section at the top of most search results where Google displays the top 3 most relevant local law firms to a user’s search. Law firms listed in the Google Local 3 Pack have upto 80% more lead flow than those who do not appear in the 3 pack. If your law firm is not in the local 3 pack, you are missing out on a great deal of potential clients.
Why the Local 3 Pack Works for Lawyers
The Google Local 3 Pack works for lawyers because 90% of all of your clients live or work within 30 minutes of your office. This is why more potential clients find their attorneys through local search results than any other source including paid ads, radio and TV.
Upto 70% of the search traffic for law firms comes from mobile devices. The Google Local 3 Pack is the fastest and easiest way for mobile users to connect with your law firm. If your law firm is in the local 3 pack, you are 10x more likely to be the first attorney potential clients call. When 90% of all potential law firm clients hire the first attorney they meet with, so the advantage of being at the top of local search results is clear.
Optimize Your Local Profiles
The first step to getting your law firm into the Google Local 3 Pack is to claim your local profiles. Then, you must optimize the profiles so that your law firm is more attractive to local search engines. We do this for you.
Localized Structure & Content
Your website and landing pages have to be structured and optimized for local search results. Each location should have its own optimized landing page and your content needs to properly localized. We take care of it for you.
NAP, Local Citations & Backlinks
Local citations are directory listings where your local law firm appears. Local backlinks are localized links from other sites to your site. Across all of your listings, your name, address & phone needs to be consistent. Having more links helps law firms show up in the 3-pack. We get this done.
Reviews & Reputation
70% of potential local law firm clients say that reviews were a factor in hiring a lawyer. Potential clients are less likely to hire your law firm if you have 2 stars and your competition has 5 stars. Google understands this so they made star ratings a local law firm ranking factor. We help you get more 5 star reviews.