Lead Generation Website: A Quick Overview
Every website has visitors. A visitor is a website user that may or may not be genuinely interested in your product or service. Your goal as a business owner is to turn these visitors into leads.
Lead generation takes advantage of various but valuable sales opportunities to capture visitors and convert them into leads. But before becoming leads, they will go through stages of the sales process.
When users visit your website, it is your responsibility to convince them to be interested in your product or service. If you have a customer who’s watching videos, reading articles, and submitting their contact information on your website, you have a lead. You will then have to maintain their attention and encourage them to place an order or avail of your services.
A lead generating website differs from a website built just to give information to website visitors. A lead generation site’s purpose is to convert a client from a basic web user into a lead. They also aim to maximize the possibilities to capture that person’s interest for business.
A lead generating website’s goal is to fuel the fire. When a buyer visits a brochure website, it’s possible that they are already interested in the product and may even be prepared to press the “buy” icon.
How a Lead Generation Website Can Deliver Quality Leads
Customers respond to websites in various ways. Whenever they visit a site and are interested in its content, whether they like the company’s image or believe it can help them, a customer will want to learn more.
Lead generation websites encourage customers to interact further with the company. They may submit online questions or subscribe to updates or publications.
Such websites also facilitate the next stage in the sales funnel, enabling the customers to place an order, call to schedule an appointment, purchase a product, or arrange a service.
Marketing Solutions Created for Small Law Firm Attorneys
In this age of intense business competition on the internet, lead generation should be among your top priorities. Why? Because your business will fail if you don’t keep driving traffic to your website or produce new sales leads. Simply put, qualified leads will become sales. Your business will make more sales when you gain more qualified leads.
We at Advantage Attorney Marketing are a legal technology and online-marketing specialist in Upland, California, dedicated to helping small law firms improve their online visibility. We provide services to help firms expand their client base, generate more leads, and increase their return on investment (ROI). Thus, they spend less time worrying about their law practice and more time doing what they love.
Advantage Attorney Marketing offers full-service marketing packages and legal technology & software solutions tailored to your needs and budget, whether you’ve just started your legal practice or have been serving your clients for years!
Our legal industry experts in Upland, California, help law firms in getting discovered locally by providing small law firm marketing services to clients across North America practicing in a variety of areas of law, such as:
- Real Estate
- Personal Injury
- Criminal Defense
- Civil Lawsuits
- Estate Planning
- Family Law
Call our law firm now to set up a schedule for a free 30-min evaluation!
Lead Generation Process: A Step-by-Step Guide
There are various factors at play before a lead generation website can deliver a sales or marketing qualified lead. Let’s look at how you can achieve these for your firm.
Understand who your Audience is.
Knowing who to target in the market for your product and service is one step towards your goal. Learning more about your target audience helps you tailor your strategies to their wants and needs.
Additionally, it is also essential for you to identify what you consider a “lead”. Defining leads can be flexible and will depend on the results you want to obtain. They may be users who interacted with your pages, signed up through your forms, or simply frequented your site.
Lastly, each of your clients will go through a journey. They may start as a visitor and become a lead or a repeat customer. You can customize this journey for them and guide them toward your business goals. Understanding and guiding your clients effectively will impact your lead quality.
Create a lead generation website.
Firstly, these are platforms that ensure a customer journey is smooth. The sites should be optimized for easy use and navigation. Hence, clients can easily find what they need.
Your website is not only there to provide information. It can serve as a platform to interact with your potential clients. Thereby, becoming a lead generation tool.
That’s why they should have conversion points or interactive elements that allow customers to connect with you further. These points will help convince or encourage them to avail of your product or service. Adding a chatbox with “live” responses and other capture forms can also retain your customer’s attention and engage them for further interaction. And if they are not yet ready, the optimized site will allow them to learn more.
Lastly, it is crucial to have a clear call-to-action (CTA) to guide your customers. A picture, an icon, a form, or a message can eventually influence them to purchase your product or service. However, be careful not to overdo the CTA. Your customer may get discouraged instead with a repetitive call to buy.
Additionally, make sure that every CTA has a corresponding landing page. Otherwise, the customer journey will be cut off. Capture their focus by including an offer of sufficient perceived value to entice a visitor to avail or respond to it. This will push customers to decide whether to take it or walk away for now.
Keep improving your website.
You may not get it the first time around. But you can always improve the features of your website to fit your target audience – the more you learn about them.
Using SEO-focused content and keywords can help you reach out to the right audience – the specific customers you are targeting. This will help drive a quality lead to your site, filtering users who may not exactly fit your market or your services.
To learn more about your visitors, it is crucial that you capture data about them especially when you generate leads. Such information will help you know which parts of your website are frequented by users, or which CTA is availed most. Ultimately, lead capture will give an insight into the behavioral patterns of your users – where they visit, how long they stay on your site, how many ends up availing of your services or walking away, etc.
From all the information, don’t be afraid to test and change your website. Such will ensure you remain responsive to your customers or adaptive to the latest trends in the industry. It will also help you continuously improve in getting a qualified lead.
Lead Generation Marketing
Once you have all of those elements in place, you can use your different promotional channels to drive traffic to your website and generate leads.
But what channels can you utilize to promote your website? Let’s talk about the lead generation strategy and marketing efforts you can implement.
Content marketing is an excellent way to direct users to your page. Normally, you create content to provide useful and free information to visitors. CTAs can be placed anywhere in your content: inline, at the bottom of the post, in the hero, or even on the side panel. The more pleased a visitor is with your content, the more likely it is that they will click your call-to-action.
Email marketing and campaigns are excellent ways to reach out to people who are already familiar with your brand, product, or service. Because they’ve already subscribed to your list, it’s far easier to convince them to take action. Various emails can clutter an inbox, so use CTAs with appealing copy and attractive designs in email marketing to capture your subscribers’ attention.
Advertisements and Retargeting
The purpose of an ad is to entice people to take action. If you want people to convert, ensure your landing page and offers are consistent with the ad’s claims. And make it easy for users to understand what you want them to do.
When you use blogging to promote an offer, you can customize the entire article to the end goal. Suppose your offer is a video tutorial on setting up Google Search Console. In that case, you can write a blog post about choosing your marketing metrics, making your CTA relevant and easy to click.
Instagram, Facebook, and Twitter are just a few of the social media platforms that make it simple to direct your followers to take action. You can also promote your offers on social media posts by including a call-to-action in your headline.
Additionally, they can offer optimization tools and marketing automation to ensure you reach your target audience.
Offering free testing of your service or product can help you overcome many sales barriers. After a potential customer has started using your product, your marketing or sales team can persuade them with extra offers or resources to convince them to buy. Offering free versions, trials, or sessions for brand awareness can help catch the attention of other potential customers.
Marketing by Referral
A different way to generate leads is through word-of-mouth or referral marketing. In other words, it increases the likelihood that more people will see your brand, making it easier to get a new lead.
Whatever channel you use for lead generation, you should direct them to your landing page. The rest will take care of itself once you’ve created a landing page that converts.
Lead Generation Strategies for Small Law Firm Attorneys
In today’s business climate, a lead generation strategy is essential for the success of any law firm. Lead generation programs are vital for solo practitioners and small and medium-sized law firms in Upland, California. The good news is that there are various quick and easy ways to increase your number of leads – including a high quality lead. Our lead generation services and strategies will help your law practice flourish and prosper.
In attorney marketing strategy, a lead generation campaign involves getting customers interested in your law firm’s business. That may involve a potential lead contacting you through your website’s 24/7 live chat feature or providing you with their contact information for a consultation.
There are many ways to increase leads, and a good attorney marketer should be equipped with the knowledge and resources necessary to grow your law firm by generating more leads.
At Advantage Attorney Marketing, we have the appropriate attorney marketing tactics to ensure that your law firm generates more sales qualified lead while also converting visitors into clients. We’ll work with you to grow your law firm. Sign up for one of our digital marketing plans for attorneys today! Let your lead generation website deliver quality leads.