common seo mistakes law firms make

Why is SEO Important in Marketing?

Whether you are an in-house marketing employee, a consultant, or an attorney, a wise question to ask is, “Why is SEO important in marketing?”

Using a search engine optimization (SEO) strategy to optimize your web page can help your law firm be noticed by potential customers by improving search engine ranking and driving quality organic website traffic to your site. Your SEO efforts must be up to date when building a rankable website or content for your law firm. You must know how to tailor your content for search engine optimization to achieve visibility.

Do you want to stay ahead of your competition without spending a fortune? Advantage Attorney Marketing is a full-service digital marketing agency that employs a tried-and-true approach tailored for small law firms and solo practitioners like you. Advantage Attorney offers effective and affordable local SEO marketing services for attorneys. Local SEO can help to narrow down your target audience. Law firms and solo attorneys can promote their practice areas to potential local business clients looking for their provided services. 

Schedule a call immediately for a FREE 30-minute evaluation to give your law firm a competitive advantage!

What is Search Engine Optimization?

why is seo important in marketing Search engine optimization is boosting the amount and quality of website traffic through organic search engine results. Google Analytics, Google Search Console, and Moz Pro are examples of popular SEO tools.

The prime objective of law firm SEO is to create organic traffic—searchers who click through from a SERP to your website.

Because the overwhelming majority of online activities begin with a search engine, search is the most often used digital tool, which is at the core of why SEO is now so important in marketing strategy.

There has been a lot of talk about the constantly evolving algorithms of Google and how to keep up with them, but it is far more substantial to understand their goal: giving the best search experience possible for the searcher.

What is Technical SEO?

Search Engine Optimization may be a “game of inches,” where even little changes can make the difference between ranking first or second. This is where technical search engine optimization comes in.

A good SEO company does a technical SEO audit on the client’s website as part of an SEO campaign. This technical audit examines the website to identify common problems that may prevent it from ranking in Google search results.

On-site technical problems often encountered on business websites include 301 redirect chains, 404 error pages, duplicate content, site speed, site structure, site security, and more. Only an SEO expert should do this sort of task. Once SEO solutions have been applied, and the site has a solid technical foundation, content creation for search engine optimization purposes proceeds.

What is Keyword Research? 

The process of researching and choosing keywords relevant to your small business and website is known as keyword research. Keywords are essential because they allow you to target your audience and increase your chances of placing high on Search Engine Results Pages (SERPS).

How Does Search Engine Work? 

Crawlers, also called spiders, are used by each search engine to scour the internet for new web pages. The pages they discover are subsequently added to the search engine’s index, which serves as a database of all the pages it has crawled.

When you put a query into the search box, whether for daily searches or assessing your law firm’s organic presence, the search engine crawls through its index, selects the sites that are most relevant to your search query, and ranks them based on their relevance. Then, the searcher is provided with these links on the search engine result page.

What are the Goals and Objectives of a Good SEO Program?

A good SEO strategy produces quantifiable Key Performance Indicators (KPIs). Clearly stated objectives provide quantifiable and qualifiable KPI outcomes, allowing the benefits of specific SEO techniques to be observed and adjusted accordingly.

An SEO program’s main goals and objectives including:

  1. Generating more organic impressions.
  2. Boosting organic traffic.
  3. Improving organic engagement on the website.
  4. Increasing the rate of organic conversion and sales.

Visibility Brings in Clients

Attracting visibility organically means your website appears due to what your clients searched for. Clients can find you based on their needs, which is when keywords play a role. Clients become more engaged when they see you as somebody who can satisfy their needs. However, engagement cannot happen until they are aware of your presence. The value of SEO enables possible leads to notice you, signifying that the engagement process may begin.

SEO is a road to visibility that can influence the buying cycle based on your objectives. It is crucial to do extensive SEO research to understand what a potential customer is looking for. This is where local SEO service is critical in understanding your audience’s wants and needs. So, what exactly is law firm SEO concerning local SEO?

Local SEO incorporates your law firm’s geographic location into organic search results. When marketing online, your location is an essential factor. You want to be the first law firm that shows up when a potential customer searches for a topic followed by “near me” or within your geographical location. Increasing your local SEO will boost your online exposure, increasing your client base.

SEO’s Importance: Understanding the Difference Between Organic and Paid Searches

Search engine marketing (SEM) is a significant part of digital marketing and is paid search marketing. This isn’t necessarily a negative; a pay-per-click marketing strategy uses strategic research to help you in maximizing your ROI (Return on Investment). You have to understand that most clients can tell which search engine results are paid ads and which are organic. The ultimate objective is to boost organic traffic.

Organic traffic can be increased by employing tools, such as paid search ads, to increase exposure. However, as a client, you may prefer results that do not have the word “ad” beside them when you Google search. Most likely, your clients share the same sentiments.

Again, if done correctly, paid search campaigns can benefit you and can be used to promote your law firm to your target market intentionally. Organic search will use more SEO tactics, like keyword searches, which means your content will appear for a wider variety of potential clients with specific needs.

How Do Organic Searches Lead to Click Share?

To know how SEO can benefit your law firm, you need to understand what click share is. Click share is all the estimated clicks received by your law firm. This will only be seen for search and shopping campaigns. Click share is a tool for growing your law firm since it allows you to achieve more clicks. Because organic results earn a high amount of click share, the better your SEO is, the greater the amount of your click share.

Click-share data may be utilized for multiple levels of search and shopping campaigns, such as ad groups, keyword search campaigns, shopping attributes, and product groups. The secret to click shares is that they need impressions before they receive clicks.

How exactly do you go about increasing impressions? SEO! Of course, click share is an estimate, but it is an estimate based on your historical digital footprint and how much attention your ads and other content receives. The quality, relevance, and amount of your law firm’s digital presence will all contribute to its visibility, which is influenced by SEO.

Should I Invest in SEO?

The quick answer is yes! If you want your law firm to succeed in its online presence, you need to use a California SEO service. SEO is a deliberate, data-driven digital marketing strategy to improve the quality of your law firm’s digital marketing and increase its visibility. SEO is a complex and ever-changing practice that requires meticulous analysis.

SEO develops along with new technologies. SEO promotes brand awareness, increases traffic, engages clients, and directly impacts user experience. It is a critical factor in your law firm’s digital marketing success.

Advantage Attorney Marketing for Your SEO Digital Marketing Needs

To be successful in digital marketing, you need a solid SEO firm and SEO professionals on your side. Contact Advantage Attorney Marketing immediately for any questions, like why is SEO important in marketing or anything else about SEO.

We’d love to talk to you about how important SEO is and how our SEO services can help your law firm grow. Call us now and tell us your needs. 

Attorney Marketing & Legal Technology Solutions that Work

The fastest-growing technology & marketing agency for small law firms and solo attorneys.

Get the Advantage with Attorney Marketing Form

Grab A FREE Copy!
A simplified guide to SEO for law firms

E-Book Cover
E-book Home Form