Digital Marketing Campaigns: SEO and Common Terms You Should Know

Local SEO for Law Firm Online Presence

While effective marketing could come from online marketing tactics, it may not always be true the other way around. Your marketing plans should be able to keep up with the evolving world of e-commerce. If you want to grow your business, you and your marketer should take into account constant advancements in technology and the changing behavior of internet users.

Get a good marketing company that can identify and provides what your business needs. Your marketing campaign should incorporate stand-out website design and branding with other effective strategies, such as search engine optimization (SEO). Since digital marketing terminology could be quite intimidating, this article explores some of the words and phrases that marketers use.

Below is a short index of common search marketing terms that you should familiarize yourself with:

1. Algorithms

Social media platforms and search engines use a set of complex rules referred to as an algorithm. This affects the positioning of search results and determines what web content will be displayed, yours, or that of your competitor. As such, your marketing strategy should take algorithms into account. It is one of the most effective ways for business owners to make their law firm more profitable.

2. Content strategy

This strategic marketing technique makes use of content creation and content distribution to help you reach your business goals. It is one way to make the most out of your marketing efforts. A common example of this web marketing technique would be blogging. In this digital media strategy, you try to reach your target market through blog posts, with hopes of converting them to become actual new customers.

3. Engagement

Learning how to create a good marketing plan for the digital world requires patience and innovation. One of the best marketing tactics used today is social media since it effectively increases engagement. In the context of social media marketing, this refers to the percentage of site visitors who interact or engage with your posts. Engagement is not always about messaging; it could pertain to likes, comments, or shares you get.

4. Keywords

These are necessary for search engine optimization, and internet marketing strategy that will help increase website traffic and improve your online presence. Keywords or keyword phrases are used to describe what can be found in particular web pages. This way, search engines (like Google) can find web content that is most relevant to searches conducted. The use of keywords has been a hallmark in effectively marketing online.

5. Rankings

Rankings are also crucial if you want to achieve your business objectives. Today’s marketing techniques involve the use of keywords to increase search engine rankings. The ranking is the general term for the position of a website in search results or search engine result pages. Your marketing agency should know how rankings work. That is if you want measurable ROI on the marketing budget spent.

6. SEO (search engine optimization)

This digital marketing strategy is all about making sure your website content is optimized. SEO is at the core of effective content marketing. Optimizing content will help you reach your digital market, as it improves both the quality and quantity of inbound organic traffic. Utilize search engine optimization to market your law firm more effectively. If you want your business to grow, make sure your digital marketing agency offers SEO services. 


Closely related to the above marketing strategies are search engine result pages. These refer to pages of search engine results that users can see upon conducting a search query in search engines (such as Google). Marketing tools you employ on your website will not be useful if potential customers cannot see them. If you are on the first page of search engine result pages, your target audience can actually ‘land’ on your landing page and see why they should get your services. Seeing you on Page 1 of search results will jumpstart their customer journey.

This list is far from exhaustive, but it should be enough for you to be able to look through the current marketing tools you use.

Whether you are reworking your law firm’s old marketing plan or are planning to start a new business, it is crucial to get the marketing services of professionals. Hire a digital agency that can offer quality marketing solutions. Contact us at Advantage Attorney Marketing.

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