What to Consider When Using Social Media to Market Your Law Firm


February 24th, 2021

There are various marketing channels available to grow your business.  However, during this pandemic, movement is limited and more people choose to avail of a product or service online. When marketing online, one of the main goals of your content strategy is to increase website traffic. Through your web content, you want to improve your online reputation and credibility. This will allow you to reach the business goals you set for your law firm.  

Keep in mind that not all marketing plans that include online marketing tactics can be guaranteed as effective. When creating a marketing plan for your law firm, make sure you have a trusted digital agency working with you. The world is evolving, and the right marketing agency can help make sure that your practice can keep up with these changes.

Internet marketing can indeed give your law firm a competitive advantage. Take note, however, that other law firms have also incorporated the internet in the marketing strategies they employ. For this reason, aside from standing out on web design and branding, what your digital marketing strategy should focus on is the efficient utilization of social media.

  • Marketing Campaigns and Social Media

A hallmark of effective marketing is a measurable increase in clients. One way to do this is to add social media to the list of digital channels that are part of your marketing plan. If your business needs a boost, a common tactic used in online marketing is to set-up a social media account.

The use of Facebook, for instance, is among the fastest-growing marketing trends at present. Those who want to bring their business online often begin by setting up a Facebook page that includes basic contact information and links to select blog posts on their website. While these tactics do have a significant impact, they are not enough.

Social media marketing is not only concerned with how many people ‘follow’ your page. What you need is to systematically increase, and utilize inbound web traffic. When it comes to effective marketing, one of your main business goals is to bring in a measurable increase in clients. What you are aiming for is to reach your target audience and convince them to avail of your services.

Since your physical law office is not as accessible as it was, using digital advertising to increase online presence is, more than ever, crucial for your law practice. Online marketing can help you grow your business and get more new customers.

  • What to Broaden

A good marketer can explain how your marketing plan should focus on broadening your ‘reach’. The term is the number of views that your web content got throughout a set period. This is generally indicative of brand awareness and online reputation. Note that as you advance your social media marketing efforts, you should not just focus on linear growth.

Broadening your reach is essentially having more of your target market seeing your website content (and responding to your calls to action). You do not settle for more clicks from the same people. For marketing purposes, it might help to envision your business objectives as both a vertical and horizontal increase in ‘reach’. 

  • What to Increase

A social media strategy will be most effective if it helps improve your web presence. When your target audience receives your web content positively, you also increase interaction with potential customers. Such is often seen in constantly high numbers of likes, comments, or shares.

Whatever web content your potential clients see on social media gives them an idea of the customer journey they will likely be part of. If your social media marketing campaign is effective, you increase your conversion rate. This means you get new customers, and that you get an ROI from your marketing budget.

  • What to Reduce

It is a wise decision to work with an experienced digital marketing agency that knows what your business needs: more clients and fewer missed opportunities. As you use social media to market your law firm business online, a good marketing company can help you reduce your bounce rate.

Inbound traffic that saw your website content on social media but did not respond to your calls to action are said to have ‘bounced’. If you want your law firm to be more profitable, the marketing solutions you opt for should enable you to keep this bounce rate as low as possible. 

Get a marketing team that knows how to properly include social media in the marketing techniques you employ. This will allow you to market your law firm effectively and bring your business to new heights.

Contact a digital marketing agency offering expert marketing solutions. Call us at Advantage Attorney Marketing and find out how we help you reach your business goals.

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