What are the basics of digital marketing?


One of the most commonly used terms among business owners today is “digital marketing strategy”. It is one of the best marketing techniques to boost their business presence and create brand awareness. 

In this article, we will introduce the basics of digital marketing. Our reliable marketing agency will help you create an effective and successful marketing campaign to grow your business.

What is Digital Marketing?

What are the basics of digital marketing By simple definition, digital marketing pertains to marketing your product or service by utilizing the internet. Digital marketing is a broad term that covers various strategies. A digital marketer employs effective marketing tactics to reach a wide target audience. Such includes social media marketing.

However, digital marketing is a broad field that can be overwhelming if you are just starting online marketing.  

Advantage Attorney marketing professionals will provide a comprehensive guide to the basics of digital marketing in this article. In the following sections, we will discuss 

  • Why digital marketing works for businesses; and
  • The fundamentals of successful digital marketing strategies.

This reference will provide you with the underlying principles of internet marketing knowledge that you will need to develop an online marketing strategy for your future business needs. 

Why digital marketing works for businesses

Still having doubts about whether to use digital marketing or not? Consider the following factors:

  • Every competitor is using it. According to statistics, 77 percent of small business owners use online marketing strategies. Everyone, from freelancers to independent entrepreneurs, uses digital marketing to develop their presence. Perhaps this is because the basics of digital marketing are simple to take on. If you cannot adapt to these changing times, you will most likely lose a significant number of customers.
  • Cast a broader net. Digital marketing enables you to quickly get the attention of your potential customers in various ways. For instance, Search Engine Optimization (SEO). Marketing SEO helps you captivate customers in an unpaid way. On the one hand, Pay Per Click (PPC) employs paid ads to catch the audience. You will undoubtedly reach a larger audience if you use various unique approaches. Such will help your business be recognized and significantly impact your brand through better rankings on search engines.
  • Easily monitor your performance. You can easily track your performance because of online analytics tools. You can see how digital advertising performs in real-time through web analytics, in contrast to the traditional way of marketing, where it takes weeks to determine whether your strategy is working. Digital marketers observe all aspects of marketing and sales and make necessary improvements or changes. This gives you easier control over your marketing measurement and marketing budget.
  • Effectively target your audience. If you are running a firm that requires targeting specific audiences based on language, location, gender, or age, that’s not a problem in digital marketing! You can freely choose who can see your display ads and visit your website. There are available targeting parameters and tools that you can utilize to help you reach your preferred audience. Even if you do not have advanced digital marketing skills, you will find it easy to use.

The fundamentals of successful digital marketing strategies: 

Before you invest in digital marketing for your firm’s expansion, you must understand the marketing basics. Depending on your selected marketing strategy, you can utilize the following methods:

  • Search engine optimization – Keep in mind that every customer journey will start searching through Google first. You should optimize your website so customers can easily find you despite the millions of results from Google, Bing, Yahoo, or other search engines. SEO will ensure that your website appears near the top of search results whenever someone searches for or enters your targeted keywords into the search bar. In utilizing SEO work, you need to find and use the right keywords to identify your services. These relevant keywords you target will decide how Google ranks you based on traffic to your website.
  • Website Design – Your website will serve as the face of your firm or business. Its color, structure, designs, and even content should significantly affect how the audience sees your brand. Your website must be responsive, well organized, and should look pleasant in the eyes of the audience. Your web developer should avoid making it look distracting or messy in everybody’s eyes. Research shows that 48% of web visitors will immediately reject the credibility of a business because of its website design. You also need to monitor your website from time to time to make sure it is functioning great. 
  • Social media management – Social media management is part of your digital marketing strategy. Here, you will manage all your social media profiles, such as Twitter, Facebook, Instagram, etc., onto one platform. In social media management, you will be able to handle your audience’s outbound and inbound interactions efficiently. It provides the appropriate means for you to participate in conversations across various platforms.
  • Social media advertising – You can also use social media advertising to promote your products and services. Learning the fundamentals of digital marketing should always begin with social media marketing. You can use Facebook, Pinterest, Twitter, Instagram, LinkedIn, and other social media platforms. What’s more advantageous with social media marketing, you have the option of selecting your target audience.
  • Pay-Per-Click advertising – PPC is also a popular method in digital marketing. It enables you to direct your audience to your website using search ads. You will only pay when someone proceeds to click through. Other than Google Ads, another popular PPC platform is Facebook Advertising. 64.6% of individuals click on Google Ads when purchasing goods online. The companies that use PPC advertising are Google which is 41%; LinkedIn, 18%; and Facebook, 84%.
  • Email marketing – Email marketing is still influential today. Although this falls under traditional marketing, email marketing improves as digital platforms improve. In fact, email marketing has become more competitive now. Before creating email marketing, you need to empathize with your potential customers. You must understand their psychology. Of course, sending them numerous emails wouldn’t work. Research shows that 78% of the population unsubscribed after receiving too many emails.
  • Content marketing – Having significant, reliable, and valuable information falls under content marketing. The primary goal of content marketing is to establish a relationship with your audience. For example, a client requires a bankruptcy lawyer. They will be more interested in your services if you post blogs, articles, case studies, or bankruptcy-related content. Good content marketing can bring customers to take profitable actions. 

Advantage Attorney Marketing Can Help You With Digital Marketing

If you or someone you know needs a partner to assist them in creating a digital marketing campaign for their law firm, our digital marketing professional at Advantage Attorney can help. We provide full service for law firm marketing services. We cater free website design, Google Local SEO, Targeted TV Ads, Legal Content, Social Media for Lawyers, and many more. We can offer low IT costs with a higher Return on Investment (ROI). If you want to increase your law firm’s presence through digital marketing tools, schedule a call with us today!

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