2023 law firm digital marketing trends

Top 3 Trends in Law Firm Digital Marketing for 2023

Find out the best ways to promote your law firm this year and beyond!

Are you ready to market your law firm digitally this 2023? In order for any business to succeed in getting more clients, the right marketing tools have to be used. Marketing trends tend to come and go. In recent years, marketers have gone away from old-school marketing practices in favor of non-traditional methods that keep up with 2023 law firm digital marketing trends.

Several law firms are in charge of marketing their own legal services. The problem is that practicing law requires full-time attention, and attending to several clients in need of your legal advice leaves you with very little time to do marketing. Marketing, like legal practice, is a full-time job that requires a ton of dedication. So in order to attract clients successfully this 2023, utilizing techniques that go with the latest trends is crucial.

The legal industry is continuously driven by digital transformation brought by the latest advancements in technology. As a result, marketing opportunities for law firms have gotten so much better. Though COVID-19 doesn’t pose the same threat that it used to be 3 years ago, the global pandemic’s effect on how businesses operate will likely remain for the foreseeable future. Because of this, the shift towards enhanced digitization has become faster and several industries have taken advantage of emerging marketing technology and new innovative strategies.

If you want to learn more about 2023 law firm digital marketing trends, this blog post is for you!

What are the Top 3 Law Firm Digital Marketing trends for 2023?

Due to the sudden shift of most law firms towards online marketing, there are quite a few important trends you must be familiar with. These tools will not only aid you in promoting your law firm to more potential clients but will shape how most people will interact with you online. Law firms need to constantly evolve and be capable of adjusting their digital marketing methods to not get left behind by the competition.

Below are 3 of the most effective 2023 law firm digital marketing trends that most successful law firms follow:

Video Marketing

Short-form video content has gained so much popularity over the last couple of years. With applications like TikTok and Instagram gaining a huge amount of users since the start of the pandemic, several law firms have used them as platforms to promote themselves. Video streaming giant YouTube has even added a feature called Shorts that allows creators to produce shorter videos similar to TikTok.

An effective way most attorneys utilize this tool is by creating short videos that educate potential clients about certain laws in the United States. The beauty of this strategy is that you’re allowed to channel your creative side as you build a solid reputation online.

Artificial Intelligence (AI)

A list of 2023 law firm digital marketing trends won’t be complete without mentioning how artificial intelligence has been a game-changer in terms of content development. A good example is using ChatGPT to produce detailed written content for your website.

However, writing content from scratch is still better than relying on AI software to produce everything. Maintaining human connection remains vital in building trust with potential clients. A great way to maximize AI technology is by using it to explain your content marketing strategy instead of writing blogs or posts.

Search Engine Optimization (SEO)

In terms of promoting your legal services to a wide audience, doing Search Engine Optimization is a step you should never skip. SEO is a process that involves improving your website’s quality and quantity of traffic which eventually leads to high rankings on search engine result pages (Google, Yahoo, Bing, etc.).

Due to the level of competition within the legal industry, SEO is an effective tool used to remain ahead of your competitors. A website with excellent SEO contains well-researched keywords that give certain pages a high ranking on search engine result pages (SERPs).

A proven way to generate traffic to your website is through acquiring backlinks from other frequently-visited websites. You may also perform SEO by adding attorney schemas, optimizing landing pages for conversions using a visible call to action (CTA), and through offsite SEO.

Get in touch with an experienced digital marketer to learn about other effective SEO tools and more 2023 law firm digital marketing trends.

More Digital Marketing Trends For Law Firms in 2023

Although a specific digital marketing strategy is effective at first, it may grow stale as time goes by – resulting in difficulty getting new clients. When this happens (or even before it does), you might want to consider utilizing other trends to help get you back into the game. 

Here are other effective 2023 law firm digital marketing trends that have helped numerous attorneys grow their clientele organically:

User-friendly website

The first thing some would notice when visiting a website is the user interface (UI). For this reason, the design of your law firm’s website must be attractive and easy to navigate for potential clients to keep browsing. Your landing pages should also load fast since internet users often move on to another website if load times are slow.

Additionally, your website needs to have a blog that provides visitors with a glimpse of your expertise and an opportunity for you to apply various SEO strategies. Make sure to have a Contact Us page that informs potential clients how to best reach you.

Social media presence

Of all the 2023 law firm digital marketing trends you can follow, using the power of social media may be the most important. Every law firm has to utilize this marketing strategy as a good social media presence allows potential clients to find you easily. 

Some popular social media platforms most law firms use include LinkedIn, Facebook, Twitter, and Avvo. For best results, you must use a combination of these applications in order to reach a wider audience.

Make sure to work with an experienced digital marketing agency that can handle all aspects of social media marketing. Having a great social media presence ensures that more online users know about your law firm and posts about your services reach the right people. High-quality posts help with getting likes, shares, and comments, which is a recipe for success.


Doing podcasts allows you to connect to potential clients on a more personal level. This platform gives you an avenue to share stories about your experiences and how they molded you into the attorney you are today.

A great thing about podcasts is they can be consumed even while on the go. Your audience can listen to it during their downtime or while doing their chores. In order to pique a listener’s interest, great topics may include how specific cases affected you or a client’s life long-term or certain what-ifs during your career.

Basically, podcasting is one of the best 2023 law firm digital marketing trends if you’re into storytelling.

Want to hop on the 2023 law firm digital marketing trends? Give us a call today!

In today’s continuously evolving digital world, law firms need to stay ahead by proactively seeking effective digital marketing trends and maximizing whatever current technology is accessible. Doing this ensures that you remain competitive and that potential clients are aware of what you’re capable of. 

The most critical part of your law firm’s success is by staying relevant no matter what. Applying the 2023 law firm digital marketing trends will keep you on top of the competition regardless of the situation.

For excellent full-service small law firm marketing services, reach out to Advantage Attorney Marketing right away! 

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