More and more businesses are now moving away from Traditional ads. Traditional advertising refers to the distribution of commercial messages that targets a broad audience. Now, ad agencies and business owners want to hyper-target their customers to get the most bang for their buck and make sure they only get clients that they can handle.
Being able to target certain client lists, and do so by zip code, city, area, state, and any other geofencing criteria you can think of makes running ads incredibly cost-effective!
Unlike traditional ads, with programmatic ads, you are only paying for the clients who are most likely to convert.
If you’re tired of spending thousands of dollars on traditional ads without getting a single client, it may be high time to switch to programmatic ads!
A solution developed to provide a seamless customer experience across all digital channels for bankruptcy law firms.
Reduced customer effort is one of the secrets to a successful customer experience. Every exceptional customer service revolves around ease and convenience—customers want to be able to interact with your company using their own preferred communication channels and devices.
Customers are pushed out of their comfort zones when they are required to use established support and communication channels, which results in anxiety, dissatisfaction, and a negative overall experience. Focusing on the correct channels for the right clients can be quite challenging because a customer’s favorite channels may change depending on the time, place, and urgency.
Enable your customers to have a seamless, optimal, comfortable experience regardless of how they like to interact with your bankruptcy law firm by integrating across all potential touchpoints with Omnichannel Marketing by Advantage Attorney.
The main benefit of omnichannel marketing is that clients may work with and switch between different support agents without having to repeatedly re-explain their bankruptcy concerns and issues to your law firm because all pertinent customer history and case information is kept in a single location.
Some of the benefits of omnichannel marketing include:
If you’re a bankruptcy lawyer, or you just started managing your own bankruptcy form, consider the following benefits you can get from geofencing.
Programmatic advertising is a method that automatically purchases and interactively places advertisements on websites and apps. In less than a second, programmatic advertising enables the buying and placement of ads, including targeted advertising material.
With programmatic advertising, your bankruptcy law firm has more time to optimize and develop your ads to support the success of your campaigns. Call or send us a message today to learn how you can get started with programmatic advertising!
A good way to begin when discussing geofencing is by visualizing a border (or “fence”) in a certain area. A company establishes this fence when they set up targeting for its programmatic advertisements. When someone enters the fence, they are then a target for the advertisement, and when they exit the barrier, they are no longer a target.
Here are some of the benefits of geofencing marketing for bankruptcy law firms
Guaranteed INCREASE in return on investment
With programmatic advertising, you can now rely on an algorithm to decide how best to spend your advertising budget. You only need to input data about your campaign, audience, and key performance metrics into your programmable solution; the algorithm will take care of the rest! Now you don’t have to do all of that yourself.
At Advantage Attorney, we understand your law firm’s goals and what should come before marketing your services. With our programmatic advertising services, you can focus on doing what you do best!
| TRADITIONAL | PROGRAMMATIC |
|---|---|
| Manual negotiations and trading | Real-time bidding (RTB) |
Here’s a case scenario, a Bankruptcy law firm targets middle-aged couples in California going through foreclosure whose median household income is $84,076.
The law firm won’t have to trade digital ads manually as an ad buyer because programmatic automates the entire process. The bottom line is that the law firm can instantly buy ad spaces across millions and millions of active websites!
| TRADITIONAL | PROGRAMMATIC |
|---|---|
| Expensive and time-consuming negotiation procedure | Based on gathered data, an algorithm automates the placement of ads |
In traditional media buying, a law firm would personally haggle over rates and buy media directly from a salesperson — a lengthy and expensive process, which increases the advertiser’s costs.
Programmatic advertising, on the other hand, entails an algorithm that gathers and assesses data and decides where and who will see the advertisement depending on which people are most likely to convert into Bankruptcy clients.
| TRADITIONAL | PROGRAMMATIC |
|---|---|
| Dispersed data from several sources | Transparent and real-time reporting |
Traditional media buying reporting involves data that is dispersed across numerous sources, all of which must be located and compiled by your law firm into a report that is easy to read.
The transparency of programmatic advertising is a significant distinction! Programmatic enables you to monitor the performance of your campaign in real-time, so you can make changes as you go.
| TRADITIONAL | PROGRAMMATIC |
|---|---|
| Data analysis and optimization are done after campaigns are over | Real-time data analysis and optimization for easy target adjustment |
In conventional display advertising, you often make campaign optimizations after they’ve ended.
Programmatic advertising enables continuous real-time optimization, and the campaign’s targeting parameters can always be changed.
| TRADITIONAL | PROGRAMMATIC |
|---|---|
| Manual, predetermined costs, and little room for ROI | Automated, reduced costs, and increased ROI |
Traditional media buying is slower and more rigid than programmatic. The procedure requires significant human labor, which is time-consuming, costly, and fraught with error.
The process is automated via programmatic advertising, which lowers costs and boosts ROI (return on investment).
| TRADITIONAL | PROGRAMMATIC |
|---|---|
| Overpaying due to predetermined price | Supply and demand-based pricing |
Traditional media pricing is based on an agreed-upon rate negotiated between the advertiser and publication. As a result, your bankruptcy law firm risks overpaying for your ad placements!
The risk of overpaying has been removed for the advertiser thanks to programmatic’s use of real-time bidding (RTB), where supply and demand decide the market price.
| Pros | Cons |
|---|---|
1.Superb Return on Investment Machines can keep running until your goals are met or your budget dries out. When you use programmatic ad buying, you save time, maximize your ad spend, and get a much higher return on your investment. 2.Extremely Efficient Prior to the advent of programmatic advertising, online spots were purchased by humans where interaction between a seller and buyer occurs to bargain and trade money for ad space. The old process was unreliable and slow. Algorithms now perform this task for them. 3.Rapidly Developing Technology The industry evolves on a daily basis. It is improving, becoming faster and smarter. Programmatic media gets you there in a tenth of the time, from the overall structure of ad buys to how specific targeting can get, to minimizing cost and finding a better way of communicating with the right audience. | 1.Requires Well-Trained Professionals One of the most obvious issues with ad automation is human component. As a result, different ad agencies produce different results. To launch, manage, and execute successful campaigns, programmatic ad professionals must be highly skilled and well-trained. Some of the problems include ads appearing on low-quality inventory, misallocated viewability – or, worse, a campaign that succeeds but falls short of its full potential. How would an advertiser know if their money was being spent wisely? In programmatic advertising, the right team is everything. |
Let’s look at how your Bankruptcy law firm might benefit from our programmatic advertising services.
The first recommendation is very straightforward: we will determine which type of clients must be involved by conducting research.
As with anything in digital marketing, having clear goals from the beginning is crucial. To do this, we will make use of Transunion data where we can target income levels and people with bad credit, pre-foreclosure, foreclosure, late auto payments, medical collections, etc. to identify the kind of advertising awareness your law firm requires and to create an efficient strategy that will help in identifying both short- and long-term objectives.
Programmatic advertising heavily relies on algorithms. As such, some ads may show up on websites you might not want to be associated with, or those that are publishing opinions.
We will make sure your demand-side blacklist is regularly updated and checked for inappropriate websites to prevent this. Apart from that, we will use a whitelist which will provide a list of sites that have been accepted rather than rejected. It may limit the audience you can reach and increase the cost, but it will make sure your advertisement is not related with any explicit or offensive material.
Programmatic and Geofencing Marketing Helped Shape the Future of Advertising
Attract the client base you are after with a winning digital marketing strategy through programmatic advertising and geofencing marketing. Become the choice when it is time for people to choose!
