Programmatic Advertising for Attorneys


Programmatic Ads: Why Switch?


More and more businesses are now moving away from Traditional ads. Traditional advertising refers to the distribution of commercial messages that targets a broad audience. Now, ad agencies and business owners want to hyper-target their customers to get the most bang for their buck and make sure they only get clients that they can handle.

Being able to target certain client lists, and do so by zip code, city, area, state, and any other geofencing criteria you can think of makes running ads incredibly cost-effective!

Unlike traditional ads, with programmatic ads, you are only paying for the clients who are most likely to convert.

If you’re tired of spending thousands of dollars on traditional ads without getting a single client, it may be hight time to switch to programmatic ads!

Omnichannel Marketing:Reach More Clients!


A solution developed to provide a seamless customer experience across all digital channels for bankruptcy law firms.

Reduced customer effort is one of the secrets to a successful customer experience. Every exceptional customer service revolves around ease and convenience—customers want to be able to interact with your company using their own preferred communication channels and devices.

Customers are pushed out of their comfort zones when they are required to use established support and communication channels, which results in anxiety, dissatisfaction, and a negative overall experience. Focusing on the correct channels for the right clients can be quite challenging because a customer’s favorite channels may change depending on the time, place, and urgency.

Enable your customers to have a seamless, optimal, comfortable experience regardless of how they like to interact with your bankruptcy law firm by integrating across all potential touchpoints with Omnichannel Marketing by Advantage Attorney.

The main benefit of omnichannel marketing is that clients may work with and switch between different support agents without having to repeatedly re-explain their bankruptcy concerns and issues to your law firm because all pertinent customer history and case information is kept in a single location.

Some of the benefits of omnichannel marketing include:

Boost client loyalty and satisfaction. Clients appreciate having the freedom to communicate with bankruptcy law firms as it is most convenient for them. The limits and obstacles between channels are virtually eliminated with omnichannel service; mobile, desktop, web, in-person, social media, and more all merge into a single, cohesive location. Customer satisfaction is raised and a better long-term customer connection is fostered by this consistent and hassle-free approach to customer service.

Incorporate ease and consistency. Conversations can continue across communication channels with complete visibility for your law firm, regardless of where the interaction begins—whether the customer walks into your law office, calls your customer service, sends email through your contact form on the website, or uses any other channel. Your bankruptcy law firm can follow conversations across all modes of communication with total visibility.

Cut operational expenses. Multiple stakeholders from various departments in your bankruptcy law firm may fail to successfully exchange information crucial to the success of the client due to separate channels, which might result in separate information silos. You can bring all bankruptcy lawyers working on one case together and ensure that activities are completed effectively, swiftly, and in support of one another through omnichannel.

Geofencing Marketing by Advantage Attorney


If you’re a bankruptcy lawyer, or you just started managing your own bankruptcy form, consider the following benefits you can get from geofencing.

Target people within a certain radius or down to the zip code through geofencing. For bankruptcy attorneys, this means that anyone coming from a debt facility or even passing by to inquire about debt services can be a potential client and will get to see your ad!

Target individuals with poor credit, those in pre-foreclosure or foreclosure, those who are behind on auto payments, those who owe medical debt, and those who have your specified income levels using TransUnion data. The mordoe particular, the better.

Do Real-time bidding. This refers to the practice of major national internet publishers making their inventory available to an ad exchange for immediate bidding. No need for an extra marketer in the team to perform target advertising!

Target people based on their offline conduct as well as their online behavior thanks to behavioral targeting and contextual targeting. From searching the internet on how to get rid of debt or avoid foreclosure – you name it!

What is Programmatic Advertising?


Programmatic advertising is a method that automatically purchases and interactively places advertisements on websites and apps. In less than a second, programmatic advertising enables the buying and placement of ads, including targeted advertising material.

With programmatic advertising, your bankruptcy law firm has more time to optimize and develop your ads to support the success of your campaigns. Call or send us a message today to learn how you can get started with programmatic advertising!

What is Geofencing Ads

What is Geofencing Ads and How Does it Work?


A good way to begin when discussing geofencing is by visualizing a border (or “fence”) in a certain area. A company establishes this fence when they set up targeting for its programmatic advertisements. When someone enters the fence, they are then a target for the advertisement, and when they exit the barrier, they are no longer a target.

Here are some of the benefits of geofencing marketing for bankruptcy law firms

Effectively reach clients. Potential clients can be reached at the ideal moment and location. You can reach clients when they are nearby your law office or in an area where they are most likely to require your law services.

Increase local sales. You may improve your regional marketing initiatives by using geofencing. For instance, you might schedule a campaign to run within two miles of your law firm to increase website traffic.

Give each customer a unique experience. You can tailor advertisements to audiences who are in certain locations using geofencing. This type of marketing takes hyper-relevant focus instead of hyper-personalized.

Drive 3.5x More Client Conversions with Programmatic Advertising


Guaranteed INCREASE in return on investment

With programmatic advertising, you can now rely on an algorithm to decide how best to spend your advertising budget. You only need to input data about your campaign, audience, and key performance metrics into your programmable solution; the algorithm will take care of the rest! Now you don’t have to do all of that yourself. 

At Advantage Attorney, we understand your law firm’s goals and what should come before marketing your services. With our programmatic advertising services, you can focus on doing what you do best!

What is the Difference Between Traditional Media Buying and Programmatic Advertising?


Core Difference


TRADITIONAL PROGRAMMATIC
Manual negotiations and trading Real-time bidding (RTB)

Here’s a case scenario, a Bankruptcy law firm targets middle-aged couples in California going through foreclosure whose median household income is $84,076.

The law firm won’t have to trade digital ads manually as an ad buyer because programmatic automates the entire process. The bottom line is that the law firm can instantly buy ad spaces across millions and millions of active websites!

Buying Process


TRADITIONAL PROGRAMMATIC
Expensive and time-consuming negotiation procedure Based on gathered data, an algorithm automates the placement of ads

In traditional media buying, a law firm would personally haggle over rates and buy media directly from a salesperson — a lengthy and expensive process, which increases the advertiser’s costs.

Programmatic advertising, on the other hand, entails an algorithm that gathers and assesses data and decides where and who will see the advertisement depending on which people are most likely to convert into Bankruptcy clients.

Presentation of Reports and Results


TRADITIONAL PROGRAMMATIC
Dispersed data from several sources Transparent and real-time reporting

Traditional media buying reporting involves data that is dispersed across numerous sources, all of which must be located and compiled by your law firm into a report that is easy to read.

The transparency of programmatic advertising is a significant distinction! Programmatic enables you to monitor the performance of your campaign in real-time, so you can make changes as you go.

Campaign Optimization


TRADITIONAL PROGRAMMATIC
Data analysis and optimization are done after campaigns are over Real-time data analysis and optimization for easy target adjustment

In conventional display advertising, you often make campaign optimizations after they’ve ended.

Programmatic advertising enables continuous real-time optimization, and the campaign’s targeting parameters can always be changed.

Efficiency


TRADITIONAL PROGRAMMATIC
Manual, predetermined costs, and little room for ROI Automated, reduced costs, and increased ROI

Traditional media buying is slower and more rigid than programmatic. The procedure requires significant human labor, which is time-consuming, costly, and fraught with error.

The process is automated via programmatic advertising, which lowers costs and boosts ROI (return on investment).

Pricepoint


TRADITIONAL PROGRAMMATIC
Overpaying due to predetermined price Supply and demand-based pricing

Traditional media pricing is based on an agreed-upon rate negotiated between the advertiser and publication. As a result, your bankruptcy law firm risks overpaying for your ad placements!

The risk of overpaying has been removed for the advertiser thanks to programmatic’s use of real-time bidding (RTB), where supply and demand decide the market price.

Pros and Cons of Programmatic Advertising


Pros Cons
    1. Superb Return on Investment

Machines can keep running until your goals are met or your budget dries out.

When you use programmatic ad buying, you save time, maximize your ad spend, and get a much higher return on your investment.

    1. Extremely Efficient

Prior to the advent of programmatic advertising, online spots were purchased by humans where interaction between a seller and buyer occurs to bargain and trade money for ad space.

The old process was unreliable and slow. Algorithms now perform this task for them.

    1. Rapidly Developing Technology

The industry evolves on a daily basis. It is improving, becoming faster and smarter.

Programmatic media gets you there in a tenth of the time, from the overall structure of ad buys to how specific targeting can get, to minimizing cost and finding a better way of communicating with the right audience.

    1. Requires Well-Trained Professionals

One of the most obvious issues with ad automation is human component.

As a result, different ad agencies produce different results. To launch, manage, and execute successful campaigns, programmatic ad professionals must be highly skilled and well-trained.

Some of the problems include ads appearing on low-quality inventory, misallocated viewability – or, worse, a campaign that succeeds but falls short of its full potential.

How would an advertiser know if their money was being spent wisely?

In programmatic advertising, the right team is everything.

Pros
    1. Superb Return on Investment

Machines can keep running until your goals are met or your budget dries out.

When you use programmatic ad buying, you save time, maximize your ad spend, and get a much higher return on your investment.

    1. Extremely Efficient

Prior to the advent of programmatic advertising, online spots were purchased by humans where interaction between a seller and buyer occurs to bargain and trade money for ad space.

The old process was unreliable and slow. Algorithms now perform this task for them.

    1. Rapidly Developing Technology

The industry evolves on a daily basis. It is improving, becoming faster and smarter.

Programmatic media gets you there in a tenth of the time, from the overall structure of ad buys to how specific targeting can get, to minimizing cost and finding a better way of communicating with the right audience.

Cons
    1. Requires Well-Trained Professionals

One of the most obvious issues with ad automation is human component.

As a result, different ad agencies produce different results. To launch, manage, and execute successful campaigns, programmatic ad professionals must be highly skilled and well-trained.

Some of the problems include ads appearing on low-quality inventory, misallocated viewability – or, worse, a campaign that succeeds but falls short of its full potential.

How would an advertiser know if their money was being spent wisely?

In programmatic advertising, the right team is everything.

How Can We Help You With Programmatic Advertising?


Let’s look at how your Bankruptcy law firm might benefit from our programmatic advertising services.

We Will Do Market Research for You


The first recommendation is very straightforward: we will determine which type of clients must be involved by conducting research.

We Will Help You Set Objectives for Your Programmatic Advertising


As with anything in digital marketing, having clear goals from the beginning is crucial. To do this, we will make use of Transunion data where we can target income levels and people with bad credit, pre-foreclosure, foreclosure, late auto payments, medical collections, etc. to identify the kind of advertising awareness your law firm requires and to create an efficient strategy that will help in identifying both short- and long-term objectives.

We Will Defend your brand against false information.


Programmatic advertising heavily relies on algorithms. As such, some ads may show up on websites you might not want to be associated with, or those that are publishing opinions.

We will make sure your demand-side blacklist is regularly updated and checked for inappropriate websites to prevent this. Apart from that, we will use a whitelist which will provide a list of sites that have been accepted rather than rejected. It may limit the audience you can reach and increase the cost, but it will make sure your advertisement is not related with any explicit or offensive material.

Programmatic and Geofencing Marketing Helped Shape the Future of Advertising

Ready to Get Your Programmable Advertising Started?


Attract the client base you are after with a winning digital marketing strategy through programmatic advertising and geofencing marketing. Become the choice when it is time for people to choose!

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Want to get ahead of your competitors without breaking the bank? At Advantage Attorney Marketing, we are a full-service digital marketing agency that uses a proven system designed for small law firms and solo attorneys like you. Give your law firm the advantage you need by scheduling a call today!

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