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Category: Attorney Marketing

Shifting to ai search
Darin AI, Attorney Marketing

How Law Firms Can Survive the Shift to AI Search

Picture this: A potential client needs a family lawyer. Instead of typing “best family lawyer near me” and clicking through various websites, they ask their AI assistant, “Who’s a good family lawyer in Chicago?” The…
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A fresh approach to law firm content in 2025
Darin Attorney Marketing

Why small law firms need a fresh approach to content in 2025

In 2025, content strategy will become the key differentiator for small law firms competing in an increasingly digital marketplace. The most successful small firms now use creative, authentic content to establish authority, build trust, and…
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