Google Business Profile optimization
Categories, services, photos, posts, Q&A, and weekly updates. Your listing is the page clients judge before your website ever loads.
Local SEO + Local AI Search · Our #1 Service
Own the map pack. Own the AI answer.
For most law firms, local visibility drives the majority of signed cases. We put your firm at the top of Google Maps, local organic results, and the AI answers your neighbors are getting instead of a results page. It’s what we do more of than anything else.
01 — Why Local Wins
Local intent is buying intent.
Nobody searches “divorce lawyer near me” for fun. Local searchers are hiring — the only question is whose name the map pack and the AI answer put in front of them.
0%
of all Google searches carry local intent
0%
of clicks on local queries go to the map pack
0%
of “near me” searchers visit a business within a day
0%
of organic inquiries come from the map pack
0%
of the local ranking algorithm is reviews
0%
of local attorney website conversions come from GBP
Industry-reported figures (Google; Whitespark & Moz Local Search Ranking Factors). Map-pack inquiry and GBP conversion shares are measured across our own law firm campaigns. Your audit shows the numbers for your specific market.
02 — The Local Engine
Everything local dominance requires. Included, every month.
Citations & legal directories
10 new citations every month — Avvo, Justia, FindLaw, Lawyers.com, plus the data aggregators that quietly feed everyone else.
Review engine
Requests timed to your clients' happiest moments, every review answered. Steady velocity outranks a stale pile of hundreds.
See the review engine →Local landing pages
One new city-and-practice page every month — built to rank locally and convert locally.
Call tracking & local reporting
Every call sourced, recorded, and mapped to the listing or page that produced it. No mystery metrics.
Hyperlocal content
Neighborhood-level guides and FAQs that Google and AI both read as genuine local expertise.
How the content cluster works →03 — Local AI Search
AI answers are the new map pack.
Ask ChatGPT, Gemini, or Perplexity “who’s the best divorce lawyer in [your city]” and it doesn’t invent an answer — it assembles one from your Google Business Profile, your reviews, your directory footprint, your local content, and what communities say about you. Most agencies optimize one of those. We engineer all five:
- Entity consistency — one canonical name, address, phone, and identity everywhere machines look
- Local schema — LegalService markup with your geography, practice areas, and service area spelled out for machines
- Review velocity & sentiment — the single loudest local trust signal AI hears
- Citation footprint — the directories and aggregators AI cross-checks before it recommends anyone
- Answer-first local content — pages that answer “best [practice] lawyer in [city]” so AI can lift you verbatim
“Near me” used to mean ten blue links. Now it means one answer.
04 — The Monthly Rhythm
What a month of local looks like.
01
GBP, kept alive
Posts, photos, Q&A, services, and hours — optimized once, then maintained every single week.
02
10 citations built
New directory and aggregator placements every month, each one consistent with your canonical identity.
03
Reviews, always flowing
The request engine runs continuously; every review gets a professional, bar-compliant response.
04
1 local page published
A new city-and-practice landing page each month, interlinked with your cluster.
05
One honest report
Map-pack grid movement, calls by source, form fills, and local AI citations — in plain English.
05 — FAQ
Local questions, straight answers.
Honest answer: meaningful movement is often visible in 30–90 days — faster if your listing and citations are currently a mess. Dominating a competitive metro takes longer and compounds with reviews and content. We'll show you a realistic timeline for your market in your audit, before you spend a dollar.
No — but you need an honest setup. Service-area firms are configured as service-area businesses, with the address hidden and the service area defined properly. We never fake addresses or use virtual offices that violate Google's guidelines; a suspension costs you months.
Fully supported — each location gets its own GBP optimization, landing pages, and tracking. Multi-location support is built into the Gold plan and available as a per-location add-on on any other plan. See pricing for the structure.
Included everywhere. The Local plan ($749/mo) is the local-only starting point. Bronze and above include everything on this page plus the full marketing department — website, content, national SEO, and more.
They're roughly a quarter of the local ranking algorithm, a direct LSA ranking factor, and the first thing a nervous client checks before calling. Velocity beats volume: steady recent reviews outrank a stale pile from 2019. See our review engine for how we build it — ethically, bar-compliantly.