Answers calls, chats & forms 24/7
Trained on your firm, your practice areas, your voice.
AI Intake & Lead Capture · 24/7
Every lead answered. Every hour. Every day.
40%+ of legal inquiries arrive after hours — and 78% of clients hire the first firm that responds. Our AI intake answers in under a minute, qualifies, and books the consultation while your competitors' phones ring out.
AI intake for law firms is software and workflow that captures, qualifies, and routes new inquiries after hours and during surge periods—so speed-to-lead does not depend on a human answering every ring. Done well, it pairs with your website, ads, and CRM without replacing attorney judgment on engagement. Advantage Attorney Marketing implements intake systems that protect conversion from the traffic you already buy and earn.
01 — The Math of Missed Leads
The leads you already paid for are leaking.
0%+
of legal inquiries arrive after hours
0×
more likely to qualify a lead answered in 5 minutes
0%
of clients hire the first firm that responds
0–30%
more signed cases from the same traffic with always-on intake
02 — What It Does
A receptionist that never sleeps, never quits.
Qualifies & triages
Case type, urgency, jurisdiction, conflict pre-screen — junk filtered out.
Books consultations
Straight into your calendar and CRM — works with Bitrix24, Clio, Lawmatics and more.
Hands off to humans
Hot leads escalate to your team instantly — AI handles volume, people handle judgment.
Bilingual
English and Spanish intake included.
Call recording & transcripts
Every interaction logged, searchable, and reportable.
03 — Marketing's Missing Half
Traffic without intake is a leaky bucket.
Agencies sell clicks and calls. But a lead unanswered for an hour is a lead your competitor signed. We close the loop: generate the lead, answer the lead, book the lead.
04 — Pricing
From $399/mo, added to any plan.
AI Intake & Lead Capture is available as an add-on to any marketing plan, starting at $399/month. One saved after-hours retainer usually covers the year.
05 — FAQ
Before you ask.
No. It's trained on your firm's language and reviewed weekly — and it never puts a grieving client on hold. Hot or sensitive matters escalate to a human instantly.
Yes. It identifies itself as an assistant, never gives legal advice, and escalates anything sensitive to your team. Judgment stays with people; volume stays with the machine.
Live in about two weeks. We train it on your practice areas, your qualification criteria, and your calendar — then test it against real scenarios before it answers a single lead.
Related services & resources
Google Ads & LSA
Paid clicks are expensive—intake has to catch them after hours.
Law firm websites
Chat and forms belong on fast pages with clear practice paths.
After-hours intake options
Compare AI intake, answering services, and hybrid models.
See pricing
Month-to-month programs without lock-in theater.
Frequently asked questions
AI intake uses chat, voice, or form automation to greet prospects, collect key facts, schedule or route them, and notify your team—especially when staff are offline. It is an operations layer on top of marketing, not a substitute for licensed legal advice.
Answering services rely on human operators following scripts. AI intake can run 24/7 with consistent branching, instant CRM logging, and lower marginal cost per contact—while still escalating to humans for edge cases. Many firms blend both.
Most firms use it to cover nights, weekends, and overflow—not to eliminate people. The goal is fewer missed inquiries and faster first response, which often improves signed-case rates on paid and organic leads.
Yes when it is transparent, avoids giving legal advice, stores data securely, and hands off to humans appropriately. Disclaimers and jurisdiction limits still apply. Design the flow with ethics counsel in mind.
Missed-call recovery, after-hours captures, time-to-first-response, qualified lead rate, and booked consults—not chat volume alone. Tie intake metrics to ad and SEO sources when tracking allows.