Technical SEO
Speed, schema, crawlability — the unglamorous work that decides who ranks.
Law Firm SEO · Local-First
Rank for the searches that sign retainers.
Anyone can chase traffic. We build search strategies around the queries your ideal clients type right before they hire — then report on cost per signed case, not keyword confetti.
01 — What's Included
SEO that answers to your ledger.
Keyword strategy
Up to 20 primary keywords, unlimited secondary — mapped to client intent, not search-volume vanity.
On-page SEO
Every page, every title, every internal link.
See how our clusters work →Link building
Up to 10 white-hat placements/month. Every link we build is one we'd be comfortable defending in front of your bar association.
Local SEO
GBP optimization, citations, and the map pack — the highest-intent real estate in legal search.
Pair it with your reviews →Reporting
Rankings, traffic, calls, form fills — and what it all cost per signed case.
02 — Local-First
For most firms, the map pack IS the search results.
Our local-centric approach is proven to lift lead flow 40%+ over generalized organic campaigns. Google Business Profile optimization, citation building, and review velocity — the trio that decides who shows up when someone searches “lawyer near me.”
Explore Local SEO & Local AI Search → · Pair it with review generation →
03 — SEO + AI Search
Every SEO plan now includes GEO.
78% of legal searches now trigger a Google AI Overview. Ranking #1 and never being cited is the new page two. That's why every plan we sell builds traditional rankings and AI citations together — one strategy, one report.
04 — FAQ
Before you ask.
Honest timeline: foundation in months 1–3, early movement in 3–6, compounding gains in 6–12. Anyone promising page one in 30 days is selling something else.
No. Every plan is month-to-month. If we're not earning it, you leave with your website, your content, and your data.
White-hat only — up to 10 placements a month, and we show you every single one. Every link we build is one we'd be comfortable defending in front of your bar association.
No. One firm per practice area per market is a hard rule. When you're our family law firm in your metro, we are not also your rival's.