A practice-area content cluster is one commercial hub page supported by multiple mid-tail and question articles that interlink—so you can win attainable queries while the head term remains a long game.

Cluster recipe

  1. Hub: service page with offer, proof, FAQ, CTA.
  2. 5–15 spokes: process, cost factors, timelines, comparisons, “what if” scenarios.
  3. Internal links: spoke → hub and hub → best spokes.
  4. Refresh winners quarterly; prune near-duplicates.

Dual intent

Commercial spokes support SEO hire intent. Definitional spokes support AI extraction. Both should sound like your firm, not generic AI filler.

We run this system under content marketing and SEO. Writer manual: content writer’s guide.