A 2026 law firm website should do three jobs at once: convert qualified visitors, stay fast on mobile, and expose clear expertise to Google and AI answer engines. Use this checklist before a redesign or quarterly audit.
Structure
- Clear practice-area hubs and supporting articles
- Attorney bios with real credentials
- Contact paths that work on mobile thumbs
- Locations only when they are real offices
Trust
- Reviews and results presented compliantly
- Plain-language process pages
- Privacy/terms and advertising disclaimers where required
Technical + AI readiness
- HTTPS, clean canonical host, XML sitemap
- Core Web Vitals within striking distance
- Answer blocks and FAQs on money pages
- Organization/attorney schema where accurate
We build against this bar on law firm websites and pair with AI search optimization.