Lawyers get more Google reviews by asking at the right moment, making the path frictionless, and responding to every review—without paying for ratings or filtering out critics in ways Google forbids. Consistency beats occasional campaigns.
Process
- Define trigger moments (matter closed, positive milestone).
- Give staff a short script and a single link or QR.
- Send from a real person when possible.
- Thank reviewers; handle negatives offline when appropriate.
- Report monthly velocity vs local competitors.
What not to do
No fake reviews, no “only five-star click here” gating schemes that violate policy, no reviewing your own firm from the office IP pool.
Pair with reputation services and local SEO. Related reading: removing negative reviews.