Ethics-safe AI chat on a law firm website collects facts, sets expectations, and routes humans—without giving personalized legal advice or implying an attorney-client relationship has formed in the widget.
Design rules
- Clear bot identity and limits in the first screen
- No jurisdiction-specific advice scripts
- Fast escalate-to-human paths
- Secure storage and retention aligned with firm policy
- Advertising and confidentiality rules reviewed with counsel
Marketing job
Capture after-hours demand, qualify gently, book or notify—measure booked consults, not chat entertainment value.
See AI intake, after-hours options, and website builds.