From Concept to Cases: Your Website Timeline
We know waiting for your website is about as fun as waiting for a verdict, so here’s what our typical timeline looks like:
Let’s be honest—most law firm websites are about as exciting as legal citations and convert visitors about as well as a hostile witness. They’re either stuck in 2005 with stock photos of gavels and columns, or they’re so focused on looking trendy that they forget to actually generate leads.
At Advantage Attorney Marketing, we believe your website should be more than just a digital business card collecting virtual dust. It should be your hardest-working employee—one that never sleeps, never complains about the coffee, and brings in qualified leads 24/7. We’ve cracked the code on law firm websites that balance impressive aesthetics with serious lead-generation firepower, creating sites that would make both your designer friends and your accountant nod in approval.
Your website needs to make a better first impression than your most charming partner meeting a potential client. Our design process ensures your site instantly communicates credibility, expertise, and trustworthiness.
A family law practice's new website design increased their mobile conversion rate by 217%, with visitors specifically mentioning the site's warmth and accessibility during initial consultations. The firm's partners finally stopped apologizing for their website when handing out business cards!
After implementing our conversion-focused development strategies, a personal injury firm saw their contact form submissions increase by 340% and their bounce rate drop by 62%, directly leading to 47 new case sign-ups in the first quarter alone.
A pretty website that doesn’t generate leads is like a brilliant argument without a motion—technically impressive but ultimately pointless. Our development process ensures your site converts visitors into contacts better than your best closer.
Website content needs to walk the delicate balance between impressing Google and connecting with actual humans—like crafting an argument that works for both the judge and the jury.
A criminal defense attorney's newly optimized website content increased their organic traffic by 156% in six months, while simultaneously reducing their bounce rate by 34%. Visitors stayed longer, read more, and contacted the firm at nearly double the previous rate.
After implementing our technical SEO recommendations during a website rebuild, an estate planning firm's organic traffic increased by 94% in the first three months, with their most valuable keywords jumping an average of 22 positions in search results.
Technical SEO is like the foundation of your legal case—not the flashy stuff, but without it, everything else falls apart faster than a witness caught in a contradiction.
The user experience of your website should be as smooth and reassuring as your most confident closing argument—guiding visitors exactly where they need to go without confusion or frustration.
Based on heat map analysis and user testing, we reorganized a multi-practice firm's navigation and service pages. The changes resulted in a 76% increase in time on site and a 43% improvement in pages per session, with visitors now finding relevant information without bouncing in frustration.
Through our proactive management, we identified and blocked a significant security threat to a law firm's website before any damage occurred. The same month, our regular performance audit found and fixed a plugin conflict that was slowing page load times by 40% on certain devices.
Launching a website and never updating it is like filing a brief and never checking if you won the motion. Our ongoing management ensures your site continues performing at its peak.
Our “No Wasted Retainer” Advertising Process
We dive deep into understanding your practice areas, ideal clients, and business goals with the thoroughness of a good deposition.
We organize your site content more meticulously than a veteran paralegal preparing trial exhibits, ensuring intuitive navigation and clear pathways to conversion.
Our designers and legal content writers collaborate to create a site that's visually impressive and substantively compelling—like a perfectly prepared motion that also happens to look fantastic.
Our developers build your site with clean code and SEO best practices, setting you up for both immediate usability and long-term search visibility.
We test your site more rigorously than a hostile cross-examination, ensuring every feature works flawlessly across all devices.
We deploy your new site and train your team on how to use it—with documentation clearer than a well-drafted settlement agreement.
We know waiting for your website is about as fun as waiting for a verdict, so here’s what our typical timeline looks like:
Need it faster? We offer expedited timelines for firms in a hurry—because sometimes you need a website as urgently as an emergency motion.
Our law firm websites are not the cheapest option out there—just like you’re probably not the least expensive attorney in town. We believe in delivering value that exceeds investment, creating websites that generate returns for years to come.
All packages include responsive design, SEO foundation, content creation, and 30 days of post-launch support. Ongoing management packages available starting at $250/month.
Let’s face it—your legal expertise deserves better than a website that looks like it was designed by your nephew who “knows computers” back in 2012. Schedule a website consultation with our team, and we’ll show you exactly what’s possible when design experts who understand legal marketing create your online presence.
Quality legal websites typically range from $7,500-$25,000 depending on complexity, size, and features. While that might seem like a significant investment, consider the return: if your website brings in just one good case per month, it will likely pay for itself within the first year. During our consultation, we’ll help determine the appropriate investment level for your specific situation.
Most of our projects take 10-15 weeks from kickoff to launch. The biggest variable is typically content development and client feedback time. Need it faster? Our expedited process can deliver in as little as 6-8 weeks for firms with urgent needs.
Absolutely! We’re more familiar with attorney advertising rules than most lawyers (sorry, but it’s true). We stay current on guidelines in all 50 states and ensure every website we create follows the appropriate ethical standards, including proper disclaimers, avoidance of misleading claims, and appropriate handling of testimonials.
No! In fact, we prefer to handle content creation with our legal content specialists. They understand how to write for both search engines and potential clients, striking that perfect balance between authority and accessibility. Of course, we’ll work closely with you to ensure the content accurately reflects your practice and approach.
Yes! All our websites are built with search engine optimization as a foundational element, not an afterthought. While SEO is an ongoing process that extends beyond your website, we ensure your site provides the strongest possible foundation for search visibility, with proper technical structure, content organization, and on-page elements.