Effective attorney marketing strategy that helps small law firms and solo attorneys get found on Google.
“If your business is not on the internet, then your business will be out of business.” You may have heard of this quote before, and it rings even more true today. All businesses are fighting for a place on the internet, and one way to gain more visibility is to create a Google Local Profile for your law firm.
Google My Business is a free marketing tool that will help you manage how your law firm will appear on Google Search and Google Maps. This includes adding your law firm’s name, location(s), and business hours; replying and monitoring client reviews; adding photos of your legal team and your office, tracking user activity, and more.
If you’re looking for a great SEO and lead generation tool to start your attorney marketing, then a GMB listing your lawyer business is a great place to start. After all, when people conduct a local search for a lawyer or a legal expert, they’re usually inclined to book an appointment on the same day.
At Advantage Attorney Marketing, we will help you set up a Google Local profile. Don’t get behind your competitors and create a GMB profile that will surely attract customers and expand your reach. Schedule a call with our law firm digital marketing agency to get started.
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Having an accurate, complete, and optimized business listing on Google is important because when people search online, they would usually choose the one that has more credibility. And without a Google local profile, you’re seriously missing out on local sales and opportunities.
Establish your authority and expand your online reach by creating a Google local profile. As part of your marketing strategy, Advantage Attorney Marketing will help you create a GMB profile that will provide all the necessary information your potential clients will need about you, your law firm, and your practices.
Creating a Google My Business profile for your law firm will improve your attorney site’s visibility on the web. When you search for a service or product on Google, usually the first three listings are Google Adwords paid advertisements, followed by a map with the Local Pack, then the organic search results.
When you have a Google Local profile, you increase your chances of landing your page in the Google Local 3-pack. The Local pack consists of the top 3 local businesses based on the user’s location. The best part about being a part of the Google Local Pack is that potential clients get an overview of your firm without even visiting your site.
There are various legal content marketing strategies you can use to get into the pack, but the most effective marketing strategy is to create a GMB profile. This will significantly increase your chances of making it to the list, and having your law firm appear in the Local pack will
There are several ways to promote your business online and to get it on Google’s first page, such as Google Local Ads or other forms of law firm PPC campaigns. While these are great marketing strategies, Google My Business has an advantage because it offers a faster and cheaper way to targeted results on Google.
Creating and verifying your law firm’s listing won’t cost you anything, and a less amount of time to optimize your profile. That is why GMB is a valuable tool that every law firm looking to expand its reach should utilize; you get to promote your law firm without spending a single dime.
Our digital attorney marketing specialists can provide you with a compact GMB profile that can get you on Google’s first page. Or, if you already have one, we can optimize it to make it more appealing for clients and for Google. Take your law firm to the next level and start your legal marketing journey with us.
As your law firm expands and undergoes changes, you want to be able to keep your clients up to date with the latest information about your firm. By continuously keeping your GMB profile updated, you can keep your clients in the loop so that they won’t have to miss any updates such as an office address, phone number, and website.
GMB also allows you to share important information about your law firm, such as news, announcements, events, offers, and more. These updates will show up on Google Search and Google Maps, enabling you to keep in touch with all your potential clients.
However, before posting, it’s essential always to consider what you want to achieve through your post. Do you want get clients to visit your location or sign-up for an event? Do you want to get in touch with clients through attorney live chat? Or are you introducing a new service?
At Advantage Attorney, we can help you create a GMB profile that effectively showcases your legal services to potential clients and keep your law firm website design and business information updated.
When you have a GMB profile, customers will be allowed to leave reviews, ratings, and images on your listing. This is an excellent opportunity to showcase your law firm’s reputation because satisfied clients can share their customer experience with your firm. However, upset and unsatisfied clients can also leave bad reviews about their experience with your firm. But you can always use lousy feedback to know whether you can further improve your law firm web accessibility or other aspects of the legal services you provide.
To keep your GMB profile balanced, you need to respond to reviews on your profile and be proactive in your client’s concerns. With a Google local law firm profile, you can convince your clients that you’re the right partner for their legal concerns, and the best way to do this is by showing what other clients have to say about your legal services.
Reviews not only have the power to influence consumer decisions but it can also reinforce your law firms’s credibility. Customer reviews have the power to gain potential customers’ trust, and they encourage people to interact with your firm. If you don’t have a GMB profile yet, then it’s time you set up one now.
According to Google, by having a GMB listing, you increase your law firm’s chances of attracting local visits from users by 70%. Ultimately, an increase in traffic on your website will also increase your sales.
To get a listing in Google, you need to go through several verification steps. This gives credibility to your law firm, which helps create an atmosphere of trust with your potential customers.
By appearing in local search engines, more customers will visit your website increasing local traffic. Our attorney marketing specialists and legal tech experts can help you create a GBM profile that will include every information that a customer needs. Or, if you already have one, our marketing team will optimize it to make it appear in the Google’s first page.
In digital marketing, you must know your clients. The more insight you have, the better. Through a GMB listing, you will be able to gain insight into your customers.
You can view insights for your business on your GMB page that will provide you with valuable analytics about your firm’s online presence, target customers, and visitor engagement.
Our digital marketing team will use this powerful tool to measure how well your law firm is performing online, so we can address where you’re lacking. By gaining insight into who your customers are, we’ll create an attorney marketing campaign that will increase your local search performance and attract the right customers for your law firm.
Though it is only a tiny snippet of content, a good GMB profile will allow you to stand out from your law firm competitors. It will display a summary of what services you’re offering and how you can help customers with their legal concerns.
At Advantage Attorney Marketing, we will provide you with an optimized Google My Business description to give an overview of your business that will show your value and help attract the right customers. Get a Google Local profile today, and we’ll help set it up.
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Want to get ahead of your competitors without breaking the bank? At Advantage Attorney Marketing, we are a full-service digital marketing agency that uses a proven system designed for small law firms and solo attorneys like you. Give your law firm the advantage you need by scheduling a call today!
We can help you set up and optimize a Google Local Profile when you subscribe to any of our full-suite attorney marketing plans. Get your law firm into the Google Local Pack and attract the right prospects and gain new customers.
Getting your law firm into the Google local listing is one of the most effective ways to showcase your law firm and legal services. At Advantage Attorney, we can provide you with attorney marketing and legal technology solutions that are effective and affordable.
Don’t fall behind your competitors! If you want to expand your law firm and get more clients, we can help with your legal content, social media management, logo design, and cloud solutions. Don’t hesitate to contact our team to schedule a law firm marketing consultation.
