Importance of SEO
Are you a lawyer who just started your legal practice? Did you just become part of an existing law firm? Then you may have encountered Search Engine Optimization or SEO as you looked into marketing strategies for the company.
In a nutshell, search engine optimisation involves maximizing your online presence through websites, mobile apps, social media networks, and other internet marketing services. Advantage Attorney Marketing has a team of legal SEO experts who can walk you through how search engines work and what it means to utilize search marketing to grow your law firm.
SEO Campaigns vs. Traditional Marketing Tactics
Today’s modern era poses a unique challenge to all business owners and entrepreneurs seeking new clients. There are many traditional ways to pitch your business.
Put up billboard signs in areas where there is heavy foot traffic.
You will probably need to partner with a marketing agency that can design an attention-grabbing billboard sign for you. Size, location, and relevancy are crucial to making this work.
Make use of mailing lists.
Similarly, a printing press and a marketing firm can help you produce these pamphlets to showcase your business. You can then individually mail them.
Purchase tv and radio ads.
Despite the evolution of digital media, legacy media is still quite popular with older audiences. Placing radio and tv ads on popular shows and time slots can be very effective in drawing people to your business.
In employing these methods, it can be hard to quantify their effectiveness and ROI. Furthermore, they can be pretty expensive for solo practice lawyers and smaller law firms who have to deal with budget constraints.
Modern problems need modern solutions, and digital marketing has the potential to be a gamechanger in helping you connect with your targeted traffic and prospects. Keep in mind, though, that search engine marketing, like any other sales strategy, has its pros and cons.
SEO Best Practices
For this article, we will only cover organic search engine optimization. Here are a few of the best SEO techniques you can use to increase website traffic, maximize online visibility and build your online reputation.
Evaluate your site’s web design.
Building a website doesn’t end with picking a URL then launching it on the world wide web. Your competitors also seek the same targeted traffic, which helps increase brand awareness for your law practice or law firm.
Many users today spend more time on their smartphones more than any other gadget. Ask yourself, is your website mobile-friendly? Or do parts of it disappear when viewed from a smaller screen?
Avoid using too many flash elements or bandwidth-heavy components on your landing page that can affect your site’s loading times.
Ensure that the photos and branding logos used by your webmasters are of high resolution. You don’t want to pepper your site pages with blurry images. Have your webmasters include meta tags for images that google robots can crawl and index.
Lastly, make use of color palettes that are easy on the eyes. Avoid jarring contrasts or highlights that make certain texts unreadable.
Survey your target market.
An excellent first step is to identify who your intended audience will be. How will they find you? Will you focus on niche prospects, or do you want to take a more generalized strategy? Once you’ve answered these questions, you can then be more objective with your online marketing strategy as well as your business goals.
Create good material and website content.
The value of becoming an authoritative resource for people who seek legal assistance cannot be emphasized enough. You need to have a good content strategy with clear and consistent messaging on your website.
High-quality content will not only attract would-be clients but will also keep them coming back for more. Google, Yahoo, Bing, and other search engines will reward your efforts in time by improving your website ranking for certain search queries. The rewards may not be instantaneous, and search engine algorithms are constantly evolving. Nevertheless, you have to be in this for the long haul.
The content you produce for your web pages lasts a very long time and will continue to generate interest for years to come, making content marketing a crucial aspect of search optimization.
Take advantage of social media marketing.
Widen your reach by sharing your site’s material on the most popular social networking sites like Facebook, Twitter, LinkedIn, and Instagram. You can leverage these social networking sites to engage with your followers and to connect with potential clients.
Feature a “Contact Us” tab.
If you used a template for creating your website, it would be prudent to have a “Contact Us” page that serves as a lead generation form. Your prospective clients can write pertinent information such as their name, phone number, and email address. You can then add them to a subscriber list so you can keep in touch with them via email directly. You may also consider adding a message box to freely write their concerns and submit them to you through the webpage.
Connect with a Legal SEO Strategist Today!
Now that we’ve covered some of the basics, you should be able to make an informed decision as to how your law firm can use good SEO marketing to generate more leads for your solo practice or your law firm. Get sound SEO advice by getting in touch with our legal SEO experts at Advantage Attorney Marketing today. Call our attorney marketing agency today!
