Marketing Solutions for Law Firms
Attorney Marketing
Attorney marketing by people who understand the needs of law firms.
Law firm websites that produce more leads and reflect your law firm’s personality.
Law firms listed in the local 3 pack of Google get 80% more traffic. We help you get there.
Social media for law firms is great way to attract new business & support your SEO.
Conversion Optimization
What good is traffic that doesn’t convert? We help you turn traffic into clients.
Reputation & Reviews
70% of potential clients check your reviews before they call. We’ll help get you great ones.
How many new clients are waiting to see you?
- Fully managed, we take care of everything
- Full support for all of your legal software included
- 24 / 7 tech support included
- More secure & reliable than your local server
- Upto 10x faster than Amazon AWS, Citrix and Azure
- Available anywhere on any device
- More affordable than all competitors
Why Advantage Attorney Marketing?
When there are so many choices out there when it comes to attorney marketing, why choose Advantage Attorney Marketing? It’s simple really. We out perform our competition, deliver personal service and cost upto 50% less. We were founded in a law firm so we understand the needs of attorneys. Our systems have all been tested and proven effective by attorneys throughout the United States.
Great Attorney Marketing Starts with Your Website
Every attorney is different. Every law firm is different. Your website should be too, not some cookie-cutter clone with a different logo slapped on it. Your website should reflect you and your law firm’s personality, but at the same time, it needs to be structurally sound, mobile friendly and built with SEO in mind from the start. Your website must: attract, inform and convert. We get that done.
Search Engine Optimization for Attorneys
Search Engine Optimization (SEO) is by far the most cost effective way to attract new clients. More potential clients find attorneys through SEO than any other source. In fact, more people find attorneys through organic SEO than newspapers, TV, radio and PPC combined. So, when it comes to attorney marketing, never let someone tell you SEO is dead! They are most likely trying to sell you expensive paid ads that always far short of what they promise. But, SEO is just part of your attorney marketing arsenal. These days you need a comprehensive strategy if you hope to compete. We have everything you need right here.
Local Search Marketing for Law Firms
What matters most when is comes to attorney marketing is getting found. Being on page 2 or 3 of Google is not going to deliver much in the way of results. Where most potentials clients find their new attorney is in the top 3 local listing at the top of most search results. This is commonly called the “3-Pack”, Google Local or Google My Business. Why is this so important to law firms? Because upto 80% of your potential clients find you there, more so than paid ads. That is of course if you are listed there. We are the Local Search Marketing Experts! We can do it.
Pay-Per-Click for Law Firms
Pay-Per-Click ads like Google Ads, Bing Ads or Facebook Ads, are another great weapon in your attorney marketing arsenal if they are used right. The problem is that the typical PPC campaign is designed to get you clicks not clients. Why? Well, in many cases how much you pay someone to manage your PPC campaigns is based on the amount of your spend. More clicks = more money for your attorney marketing agency. But, a click does not mean the clicker will become a client, even the click costs you $100 or more. To do it right, you need to ensure that you are only attracting serious potential clients who want to hire a lawyer. Then, you need to get them to the information they need, not a generic landing page. Then, you need to build in irresistable lead magnets and conversion points so that they actually contact you. We get this done.
Content Marketing for Law Firms
Why is content marketing important? Google uses your content to determine if your site fulfills a user’s search query. But, Google does a lot of thinking about each query before it returns results. Google looks at your content and it doesn’t just decide if it is relevant to the search, Google’s RankBrain tries to determine the user’s search intent. So, content marketing requires more than stuffing a page with keywords. Content marketing means developing valuable content that conveys the right message so that you are attracting the right kinds of visitors to your site. Moreover, your content needs to inform and engage the user and people don’t read as much as they used to. So, your content needs to be rich with photos, infographics and videos if you want it deliver results. We’ll make this happen.
Conversion Optimization
Your attorney marketing may drive people to your site but what then? Are you generating all the leads that you need? This is where conversion optimization comes in. The days of “free consultation” working as a lead magnet are over. Your potential clients already expect a free consultation and it is no longer something that entices users to click, call or otherwise connect. Conversion optimization monitors your traffic to determine what people are search for when they find you. Then, it takes that data, determines how those users are using your site. Next, it helps to determine what would solve the user’s problems or satisfy a need. Conversion optimization then takes all of that information to build irresistible call to actions & conversion points. Finally, it monitors the performance of the conversion point and makes adjustments until it delivers results. That’s what we do.
Social Media Marketing for Law Firms
Why is content marketing important? Google uses your content to determine if your site fulfills a user’s search query. But, Google does a lot of thinking about each query before it returns results. Google looks at your content and it doesn’t just decide if it is relevant to the search, Google’s RankBrain tries to determine the user’s search intent. So, content marketing requires more than stuffing a page with keywords. Content marketing means developing valuable content that conveys the right message so that you are attracting the right kinds of visitors to your site. Moreover, your content needs to inform and engage the user and people don’t read as much as they used to. So, your content needs to be rich with photos, infographics and videos if you want it deliver results. We’ll make this happen.
Reviews & Reputation
Your attorney marketing may drive people to your site but what then? Are you generating all the leads that you need? This is where conversion optimization comes in. The days of “free consultation” working as a lead magnet are over. Your potential clients already expect a free consultation and it is no longer something that entices users to click, call or otherwise connect. Conversion optimization monitors your traffic to determine what people are search for when they find you. Then, it takes that data, determines how those users are using your site. Next, it helps to determine what would solve the user’s problems or satisfy a need. Conversion optimization then takes all of that information to build irresistible call to actions & conversion points. Finally, it monitors the performance of the conversion point and makes adjustments until it delivers results. That’s what we do.
